A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition Lay’s GOAT Cheese Flavour Series. The activation, created by agency Pangolin, is the latest iteration of Lay’s annual global football campaign which leverages the brand’s… Continue reading Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
Tag: UEFA Champions League
PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’
On 8 November UEFA partner Sony Interactive Entertainment released new TV ident creative – commercial break-bumpers – to run during UEFA Champions League broadcasts featuring some of PlayStation’s most famous franchise game characters in a spot where the worlds of football and gaming collide. The activation, which aims to celebrate fans’ shared passion of… Continue reading PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’
Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand. Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
Don’t Drink & Start A League – Heineken & UEFA Champions League
On 18 April 2021 a group of 12 leading European football clubs issued a statement unveiling their plans to form a breakaway Super League and just two days later the project had collapsed due to overwhelming anger and opposition and Heineken – a partner of the UEFA Champions League (which would likely have been damaged… Continue reading Don’t Drink & Start A League – Heineken & UEFA Champions League
PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
A new digital film called ‘Team Of Champions’ rolled out on 23 April to introduce a new national purpose football programme from PepsiCo which sees the food and drink giant invest $1m to improve access to soccer in underserved communities across the USA. Fronted by PepsiCo brand’s Pepsi, Lay’s and Gatorade, the project… Continue reading PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream
Launched ahead of the UEFA Champions League Quarter-Finals, official tournament partner Hotels.com’s TV-led ‘Decent Proposal’ activation rolled out in France, Sweden and the UK in mid-April inspiring soccer supporters to dream up their ideal away football experience. Rolling out as pandemic restrictions begin to ease in some European countries, the multi-market campaign, developed by… Continue reading UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream
Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series
The first week of April saw Hotels.com team up with JOE Media and a line-up of player ambassadors to launch a new content series leveraging its UEFA Champions League sponsorship which sets out to inspire soccer supporters to start planning their next trip to an away game. Launched as the tournament’s quarter finals got… Continue reading Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series
Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
Frito-Lay chip brand Lay’s leveraged its UEFA sponsorship rights around the Champions League last 16 round by enabling fans to use AI to create and send personalised video from Barcelona super star Lionel Messi. The ‘Messi Messages’ initiative enables supporters to send their friends a personalised message from Messi himself – well, a face-mapped… Continue reading Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
March saw the launch of a new global Gatorade campaign called ‘The Greatest Never Settle’ which features stars from the sports drink brand’s endorser stable and highlights the brand’s ongoing commitment to inspire the next generation of athletes on their path to greatness. Launched to leverage the PepsiCo owned sport drink’s partnership with the… Continue reading Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
The last week of February 2021 saw Pepsi Max team up with Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden to launch a campaign called ‘Fizz To Life’ which leverages its position as a men’s and women’s UEFA Champions League partner through a hero spot, a new anthem, plus TikTok challenge and… Continue reading Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
Priceless Wave – Mastercard & UEFA Champions League
For the 2020 Champions League Final, August saw UEFA partner Mastercard create a best practice example of the pandemic-driven trend for event sponsors switching physical experiences for virtual activations in the form of a mass participation, record-breaking #PricelessWave on TikTok. Territory: Global Agency: Talker Tailor Trouble Makers, La Plage, TikTok & Octagon … Continue reading Priceless Wave – Mastercard & UEFA Champions League
KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
To celebrate the return of the UEFA Champions league (UCL) after its pandemic hiatus, KFC teamed up with EA Sports FIFA and Paris-Saint-Germain (PSG) to lay down a challenge to football fan gamers called ‘Le Match Avant Le Match / The Game Before The Game’. The campaign ran from 5 August through the 12… Continue reading KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
