As Tokyo 2020 approaches, a year later than scheduled, official UK television broadcaster the BBC rolled out a rich and detailed trailer promoting its multi-platform coverage of the Games which takes viewers on an adventurous journey through a contemporary Japanese urban experience. From neon signs and a Gashapon parlour, through an arcade, a sports… Continue reading BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer
Tag: Trailer
Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer
With assistance from translator Maxine, new Wrexham AFC owners Ryan Reynolds and Rob McElhenney launched an official trailer across the club and their personal social platforms to announce the commissioning of a new FX docu-series called ‘Welcome To Wrexham’. WELCOME TO WREXHAM | FX Entertainment orders docuseries ⚪️ #WxmAFC — Wrexham AFC (@Wrexham_AFC) May… Continue reading Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer
BBC Leverages FA Cup Final To Final Debut Its ‘Our Wait Is Over’ UEFA Euro 2021 Promo
Leveraging spiking soccer interest in the UK around The FA Cup Final and the climax of the Premier League, national broadcaster BBC finally released its UEFA Euro 2020 promo a month ahead of the tournament kick-off. Euro 2020, which is a full year behind schedule due to the pandemic, is scheduled to run between… Continue reading BBC Leverages FA Cup Final To Final Debut Its ‘Our Wait Is Over’ UEFA Euro 2021 Promo
Messi Fronts Launch Trailer As Konami Celebrates 25-Year Edition Of Pro Evolution Soccer
Barcelona and Argentina striker Leo Messi is the protagonist of the trailer for PES 2021 as games maker Konami launches a campaign to promote the football video game’s 25th anniversary. The campaign, created in harness with agency Fan Content, is led by a trailer which focuses on honouring Messi’s golden career in a parallel… Continue reading Messi Fronts Launch Trailer As Konami Celebrates 25-Year Edition Of Pro Evolution Soccer
Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’
Manchester City players Kevin De Bruyne, Kyle Walker and İlkay Gündoğan teamed up with club partner Nissan to create a teaser for an action thriller for a campaign to promote the partnership and the Nissan Juke. The initiative, developed for Nissan by sports creative agency Dark Horses, started out by challenging the players to… Continue reading Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
HBO Launches Immersive Pop-Up Experience Promoting Release Of ‘What’s My Name | Muhammad Ali’
May saw HBO create an immersive experience in New York City’s 45 Grand event space promoting its new documentary ‘What’s My Name | Muhammad Ali’. The pop-up opened its doors to promote the release of the much-discussed documentary narrated by Ali himself, helmed by Academy Award-winning director Antoine Fuqua and executive produced by Maverick… Continue reading HBO Launches Immersive Pop-Up Experience Promoting Release Of ‘What’s My Name | Muhammad Ali’
BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
Led by a hero trailer for its coverage of the 2019 FIFA Women’s World Cup, the BBC launched an integrated ‘Change The Game’ initiative to shine the spotlight women’s sport through the summer. The spearhead spot features some of the world’s most famous footballers from the UK and beyond focusing on their skills, athleticism… Continue reading BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
EA Sports Teases ‘FIFA 19 Champions Rise’ With Digital Spot Focusing One Live Action Montage
September 19 saw EA Sports leverage the start of the 2018/19 iteration of the UEFA Champions League with the launch of its campaign promoting ‘FIFA 19 Champions Rise’. The initiative opened with a teaser trailer that interesting features very little game-play and instead creatively it primarily focuses on a high octane montage of live… Continue reading EA Sports Teases ‘FIFA 19 Champions Rise’ With Digital Spot Focusing One Live Action Montage
BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
Leveraging spiking football interest around the FA Cup Final, 19 May saw BBC Sport launch its Russia 2018 ‘History Will Be Made’ marketing campaign with creative led by a 60-second spot focused on a tapestry. The hero trailer blends old school embroidery with contemporary CGI to tell the tournament’s story through some of its… Continue reading BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
ITV Launches ‘Forget’ Promo Trailer For Russia 2018 World Cup Coverage
UK co-broadcaster ITV launches a Russia 2018 spot promoting its tournament coverage that urges England football fans to forget about the history, and the highs and lows of the country’s football past and focus on the here and now. Links: ITV https://www.itv.com/
Dramatic New ‘Let The Show Begin’ NFL Campaign Promotes Game’s Entertainment Value
To coincide with the start of its new 2017/18 season, the National Football League (NFL) has rolled out a new, integrated campaign The initiative was spearheaded by a launch commercial, called ‘Hope’, starring several of the league’s biggest names (including Tom Brady, Von Miller, Landon Collins, Dak Prescott, Myles Garrett, Deshaun Watson and Earl… Continue reading Dramatic New ‘Let The Show Begin’ NFL Campaign Promotes Game’s Entertainment Value
