Tag: Spain

eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible

To promote the start of the new eLaLiga Santader season a spectacular new campaign Called ‘100%’ invites viewers to overcome their limits, believe in the unimaginable and achieve what no one else can – all of which are necessary if you want to triumph in the self-described ‘most demanding eSports competition in the world’.  … Continue reading eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible

Lexus Campaign Marks Becoming The Official Car Of ‘Davis Cup By Rakuten’ Finals 2021

At the start of September Lexus was unveiled as the ‘Official Car of Davis Cup by Rakuten Finals’ for 2021 in a sponsorship deal brokered and managed on behalf of Lexus by London based agencies m/SIX and The&Partnership.   To mark the tie up, the premium car brand celebrated its new status through a PR… Continue reading Lexus Campaign Marks Becoming The Official Car Of ‘Davis Cup By Rakuten’ Finals 2021

Real Sociedad De Fútbol Welcomes Back Fans With Emotional ‘Entradas / Tickets’ Campaign

Launched on 25 August, La Liga club Real Sociedad de Fútbol welcomed back its fans to the stadium after months of playing behind-closed-doors with an emotional campaign called ‘Entradas / Tickets’.   The digital initiative, created in harness with advertising agency Dimensión, seeks to connect emotionally and blends nostalgia and contemporary action to explore the feeling… Continue reading Real Sociedad De Fútbol Welcomes Back Fans With Emotional ‘Entradas / Tickets’ Campaign

LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix

The first week of August saw LaLiga launch its 2021/22 pre-season promotional campaign fronted by Colombian singer-songwriter Camilo and reinforce its global entertainment, technology and emotional positioning to connect with new generations.   The creative is built around a LaLiga Official Remix of one of the musician’s biggest hits ‘Kesi’ and promotes the 13 August… Continue reading LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix

Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’

On 9 August Gatorade paid tribute to Lionel Messi’s greatness and the end to his 20-year FC Barcelona career with a motivating commercial which invites him to move on and the viewer not to stop.   The sports drink brand rolled out the campaign across its digital and social channels around the world to leverage… Continue reading Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’

Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’

Launched 10 days ahead of the start of the 2021 French Open, Amstel leveraged its new ambassador alliance with tennis superstar and King Of Clay Rafa Nadal (announced in April) through an integrated ‘Choose Your Way To Live’ campaign promoting its low-carb, low-calories Amstel ULTA and Amstel 0.0 beers.   The idea is to demonstrate… Continue reading Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’

Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign

Alpine F1 sponsor MAPFRE launched a new campaign in May called ‘Unstoppable’ based around the themes of perseverance and teamwork and fronted by the team’s star driver Fernando Alonso.   The car insurance campaign explores what MAPFRE and the former F1 world champion driver have in common to drive home messaging about the benefits of… Continue reading Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign

Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread

A huge banner promoting the 2021 Davis Cup in Madrid’s Gran Via which includes copy reading ‘In Madrid We Are Right And Left’ spearheads a Spanish campaign by rights holder the International Tennis Federation (ITF) and Kosmos Tennis Holdings has become a controversial hot topic amongst the nation’s sporting fraternity.   The OOH campaign, created by independent Barcelona… Continue reading Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread

#BKMenuCourt Trick Shot Challenge – Burger King & NBA2K

In March 2021 Burger King in Spain sponsored the latest release of the official NBA game – NBA2K21 – and activated through an in-game campaign called #TheMenu Court: a customised Burger King menu on the virtual court floor which challenged players to win free items by making shots from the floor positions of each menu… Continue reading #BKMenuCourt Trick Shot Challenge – Burger King & NBA2K

Burger King’s NBA 2K21 #BKMenuCourt Trick Shot Challenge Links Branded Court To Real-World Rewards

Burger King teamed up with game brand NBA 2K21 in late March 2021 to create a Spanish campaign called #The Menu Court’: an in-game court customized to look like a Burger King menu broad with the fast food giant’s most popular products plastered all over the virtual hardcourt floor.   In-game, players in Spain who… Continue reading Burger King’s NBA 2K21 #BKMenuCourt Trick Shot Challenge Links Branded Court To Real-World Rewards

Real Madrid & Meatless Farm Spot Unveils Plant-Based Food Eco & Performance Partnership

Spanish football giants Real Madrid unveiled its new partnership deal with European plant-based food company Meatless Farm through an online video spearheaded the partnership’s new conversion campaign aimed at raising awareness of the importance of reducing meat consumption.   The lead spot, posted on 10 March and running across club and company digital and social… Continue reading Real Madrid & Meatless Farm Spot Unveils Plant-Based Food Eco & Performance Partnership