Dove Men+Care has launched its 2016 #ScrumTogether 6 Nations campaign with a dramatic spearhead film that takes its rugby player ambassadors – one from each of the four home nations that the brand sponsors – to the snowy Brecon Beacons and the rugged North Berwick coast The creative sees England winger Anthony Watson, Ireland… Continue reading Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Tag: Scotland
Scotland Captain Scot Brown Is Imaginary Friend In ‘Wish Upon A Celtic FC Star’
Scottish football giant Celtic FC’s Christmas ad, ‘Wish Upon a Celtic Star’, stars national team captain Scott Brown and will bring a tear to the eye of even the most hardened Ranger FC fan. The narrative sees the uncompromising, tough-tackling central midfielder Brown play the part of a young Hoops fan’s imaginary best friend.… Continue reading Scotland Captain Scot Brown Is Imaginary Friend In ‘Wish Upon A Celtic FC Star’
MasterCard Open Activity Led By #HatsOffToTom Watson Tribute
MasterCard’s multi-strand activation around The Open Championships is led by an integrated salute to golf legend and brand ambassador Tom Watson – winner of no less than five claret jugs. This #HatsOffToTom phase of the payments giant’s Open activity trumpets his legacy as the 2015 Open marks the iconic golfer’s retirement (and aims to… Continue reading MasterCard Open Activity Led By #HatsOffToTom Watson Tribute
Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
Dove Men+Care activates its home nations rugby union rights through the autumn internationals series with a campaign called #ScrumTogether which is led an emotive spot – fronted by a set of stars from each nations, including Sam Warburton, Cian Healy, Greg Laidlaw and Owen Farrell – reading an adaptation of the Rudyard Kipling poem ‘If’.… Continue reading Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
Guinness Long Form Ad Home Nations Rugby Storytelling
November’s autumn internationals see Guinness kick off its home nations rugby campaign led by a set of four short films about inspirational figures – one from each country – running under the brand’s ongoing umbrella ‘Made Of More’ big idea. Guinness sponsors all the home nations’ rugby unions and each ad in the campaign… Continue reading Guinness Long Form Ad Home Nations Rugby Storytelling
Accenture Analytics App Offers 6 Nations Insights
Accenture, in the second year of its role as the Official Technology Partner for the 2012 and 2013 RBS 6 Nations Rugby Championship, has launched its official championship mobile app to promote its analytics expertise by providing fans with match insights. This year’s app is an enhanced version of the 2012 model with a… Continue reading Accenture Analytics App Offers 6 Nations Insights
Virgin Money Uses Fringe Deal To Paint Edinburgh Red
Virgin Money has moved in to overdrive in its sponsorship of the Edinburgh Fringe Festival in Scotland. As lead sponsor of several elements of the festival – from ‘Fringe On the High Street’ to the closing ‘Festival Fireworks Concert’ – the brand has turned much of the city centre the distinctive Virgin red through major… Continue reading Virgin Money Uses Fringe Deal To Paint Edinburgh Red
RBS Brands Link On Grass Roots RugbyForce Launch
RBS Group, in a rare campaign that combines each of its individual consumer facing brands, announced in early January 2012 to launch this year’s grassroots rugby union initiative RugbyForce. Developed in partnership with sponsorship agency Synergy and launched simultaneously at London’s Twickenham Stadium (with ambassador Tom Wood) and at Waunarlwydd RFC in Wales (with… Continue reading RBS Brands Link On Grass Roots RugbyForce Launch
Augmented Reality Events In Adidas Scotland New Kit Launch
Early December, following on from the Euro 2012 draw, adidas unveiled the new Scotland kit with an augmented reality ambient launch. The initiative took place at Buchanan Galleries in Glasgow and was displayed on the shopping centre’s giant screen. Shoppers were encouraged to stand on a marked out spot on the floor,… Continue reading Augmented Reality Events In Adidas Scotland New Kit Launch
Aegon Backs Scottish Breakfast Club
One much admired business to community education-led scheme is Aegon’s role as founding partner of the Breakfast Club initiative in Scotland. Closely watched and much praised by sponsorship professionals, this global insurance giant is not only the principle backer but is genuinely deeply involved in this Edinburgh based community initiative. The objective of this sponsorship… Continue reading Aegon Backs Scottish Breakfast Club
