Tag: Rights Owner

Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection

Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team.   Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection

Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’

Late March saw Ascot Racecourse launch a new UK campaign called ‘The Ascot You’ which focused on the transformative feeling that going to an ascot event can have.    Promoting the venue’s year-round event schedule and launched well ahead of the 2023 iteration of its flagship Royal Ascot meeting (which will be held from 20… Continue reading Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’

MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal

To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal

Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation

AFL team Hawthorn FC teamed up with tech-led digital and social engagement agency Campaignware for an in-stadium photo memento fan activation on the main MCG concourse for the team’s 19 March Round 1 game against Essendon.   The Hawthorn Hawks, an Aussie Rules club based in Mulgrave (Victoria), worked with Campaignware’s new Bespoke division for… Continue reading Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation

Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule

The Chicago Red Stars, a founding member of the National Women’s Soccer League  (NWSL), promoted the 2023 season schedule through a social campaign in which the players leveraged viral interest in a dance scene in the Netflix movie ‘Wednesday’ by recreating the iconic movie moves in an online video with a few added ball skills,… Continue reading Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule

Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets

Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’.   The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets

New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday

A baseball team piggybacked the NFL’s Big Game when the New York Mets rolled out a regional Super Bowl spot in the New York Tri-State area to boost ticket sales for the 2023 MLB season.   The comic campaign featured a line-up up Mets stars – including Pete Alonso, Edwin Diaz, Luis Guillorme, Francisco Lindor,… Continue reading New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday

The NFL’s Frenetic Flag Football ‘Run With It’ Super Bowl 2023 Spot Focuses On The Future

The NFL teamed up with creative agency from 72andSunny for a Super Bowl spot that focused on the future evolution of the league featuring a 15-year-old female player named Sam Gordon and Diana Flores (the quarterback of the Mexican women’s national team as the league) – thus acknowledging that the women’s game, youth participation and… Continue reading The NFL’s Frenetic Flag Football ‘Run With It’ Super Bowl 2023 Spot Focuses On The Future

Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour

Volleyball World teamed up with agency Ogilvy Amsterdam to transform waste into a unique new winners’ trophy at the finals of the 2022 Beach Pro Tour in Doha in an experiential initiative aimed at raising awareness of the impact that ocean pollution is having on the planet.   Unlike the typical gold and silver sports… Continue reading Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour

Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games

To promote the 2023 NFL Pro Bowl, or should that be the ‘NFL Pro Bowl Games by Verizon’ now that the format of the all-star event has changed (again), the league has linked with the Manning brothers and several other football stars to lean into self-referential humour for its promotional creative.   Former Super Bowl… Continue reading Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games

League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game

The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website.   The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game