‘Big Air’ and ‘Slopestyle’ may not be the first two words that come to time when it comes to Belgium. A mountainless nation, known for its flat landscape, Belgium has, unsurprisingly, never hosted the Winter Olympics. But that hasn’t prevented the country from producing a multi World Champion medal winning snowboarder and several… Continue reading Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
Tag: Rights Owner
NBA New Season ‘Big Is On’ Youth/Fan Experience Work
It was the rights owner itself that launched the first campaign for the new 2013/14 basketball season, as the National Basketball Association (NBA) rolled out a new pre tip-off campaign called ‘Big Is On’. Led by a major TV commercial, developed by agency Goodby Silvertstein & Partners, featuring cameos from 11 young stars from… Continue reading NBA New Season ‘Big Is On’ Youth/Fan Experience Work
NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
Rolling out on 5 September and leveraging the start of the 2013 football season, a new NFL apparel campaign from Nike targets women. The TVC features women in NFL jerseys aggressively grabbing life: skateboarding, dancing, carrying briefcases and babies, riding bikes through New York City, fire eating, and flexing. It begins with a… Continue reading NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
In a genuine first, the PGA of America is offering fans a unique chance to pick the pin location for the final day of the PGA Championships via its latest campaign – ‘Pick The 15th Hole’. The governing body has linked up with ambassador Jack Nicklaus on a project that enables golf lovers to… Continue reading PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
All England Club ‘Wimbledon Awaits’ Visitor Immersion
Mid June saw The All England Club itself launched a creative ‘Wimbledon Awaits’ campaign to build anticipation around the 2013 Wimbledon Championships. The local SW19 campaign, devised by agency Space, runs from the local train stations down to the Chruch Road grounds of the All England Lawn Tennis & Croquet Club itself. The… Continue reading All England Club ‘Wimbledon Awaits’ Visitor Immersion
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A Hold On Me’. At the core of this multi-layered initiative, which includes fan-customisation and team tailoring elements, is a partnership between the rights owner and… Continue reading NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
