In the first week of March, ahead of the start of the NCAA’s Division 1 college hoops tournament, Great Clips – the official hair salon of March Madness – activated its sponsorship by urging fans to ‘Go Hats Off’. The multi-stage campaign span college athlete NIL tie-ups, with ad content and a sweepstakes fronted by Illinois forward Matthew… Continue reading March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
Tag: Contest
Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Woolworths activated its partnership with Netball Australia in March through an initiative called ‘Pick Fresh, Play Fresh’ based around a digital engagement hub with interactive gaming-style experiences aimed at educating young Aussie netballers about the role of nutrition in sport. The online bug uses familiar gaming visuals and concepts – including ‘like badges’, personalised… Continue reading Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Ballygowan set out to position its water product as ‘the’ drink that powers Ireland’s leading sportsmen and women by activating its Ireland Rugby Football Union (IRFU) sponsorship during the Guinness 6 Nations with a campaign called ‘Wild Like No Other’. Created in partnership with TBWA\Dublin, the campaign seeks to draws out the parallels and… Continue reading Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Oracle Red Bull Racing Driver Max Verstappen Becomes Heineken 0.0 Ambassador
Mid-February saw Oracle Red Bull Racing and driver Max Verstappen become Heineken partners with the current Formula One (F1) champion unveiled as an official Heineken 0.0 ambassador and to champion responsible consumption. The all-Netherlands tie-up sees the Dutch beer giant and the Dutch Formula 1 driver team up to engage fans through an ongoing,… Continue reading Oracle Red Bull Racing Driver Max Verstappen Becomes Heineken 0.0 Ambassador
Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign
Anytime Fitness, the Minnesota based 24-hour health and fitness clubs and at-home plan outfit (with over 5,000 franchised locations in 50 countries), sought to boost awareness and consideration while showcasing its unique offering (start your fitness journey anytime, anywhere) during a period when post New Year resolution motivation has started to wane through a Super Bowl ambush… Continue reading Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign
Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Every year plenty of American Football fans feel a little confused by the Roman numerals linked to the Super Bowl, so Heinz leveraged the link between 2023’s LVII Big Game and its own familiar ’57 (Varieties)’ label tagline through a campaign called ‘LVII Meanz 57’. The brand’s famous tomato ketchup has had the number… Continue reading Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website. The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest
January saw ‘Wembley Stadium connected by EE’ – owned by The Football Association (The FA) – began a year of birthday celebrations on its 100th anniversary with the launch of a multi-stage, multi-phase programme called #Wembley100. View this post on Instagram A post shared by Wembley Stadium (@wembleystadium) To mark 100 years since… Continue reading Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest
Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
To leverage spiking soccer interest around the 2022 FIFA Men’s World Cup and ambush fierce rival and official Qatar 2022 sponsor Coca-Cola, PepsiCo’s Pepsi Max brand teamed up with Brazilian football legend Ronaldinho to unveil is custom-created, branded ‘Nutmeg Foosball Table’. A highly creative and skillful attacking midfielder Ronaldo de Assis Moreira, commonly known… Continue reading Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign
Art Of Football (AOF), a UK-based football clothing, apparel and artwork brand, celebrated the commitment of England fans during the World Cup through a photoshoot led campaign ‘Warm Flags’. Teaming up with independent creative agency The Or to leverage the first Winter World Cup, the campaign was built around a fashion industry, editorial style… Continue reading Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign
‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
Frito-Lay, the official USA snack of the FIFA World Cup, rolled out the core commercial spearheading it Qatar 2022 activation built around an old-school ‘Soccer or Football’ debate between football legends Peyton Manning and David Beckham. Created and produced by Frito-Lay’s in-house creative agency, the hero spot sees NFL Hall-of-Famer Manning and Champions League winner… Continue reading ‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
