The summer 2021 campaign called ‘Can You Feel It’ from Adidas and Zalando promotes the duo’s latest collaboration through multiple shot and long form spots bursting with colour and energy to celebrate feel-good fitness. The positive, upbeat and colourful creative, rolling out through August, from the sportswear giant and online retailer was produced by… Continue reading Adidas X Zalando Celebrate Feel-Good Fitness Collaboration Via ‘Can You Feel It’
Tag: Collection
Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered sportswear giant build a world-first liquid billboard on the beach in Dubai. This immersive, swimmable out-of-home initiative, created by agency Havas Middle East, is essentially… Continue reading Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
Adidas Women teamed up with creative agency Havas Middle East to launch ‘Beyond The Surface’: a campaign celebrating the power of water and its ability to accept every type of sportsperson and promoting the sportswear giant’s first ever full cover swimwear collection. The campaign for adidas’ first ‘Full-Cover Swimwear Collection’ celebrates how water accepts… Continue reading ‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
Andy Murray Fronts Castore Tennis Label AMC ‘Better Never Stops’ Campaign
In the last week of April, British sportswear brand Castore launched a new ‘Better Never Stops’ campaign for its tennis sub-label AMC on- and off-court clothing fronted by Andy Murray. The digital-first campaign was spearheaded by a hero video featuring the two-time Wimbledon Champion and double Olympic gold medallist who is also a Castore shareholder… Continue reading Andy Murray Fronts Castore Tennis Label AMC ‘Better Never Stops’ Campaign
Fashion Brand NICCE Links With London’s BikeStormz For Cycling Escapism ‘Finding Space’ Short Film
NICCE launched its latest menswear campaign for SS21 via campaign which saw it tandem up with London biking community BikeStormz to promote a collection inspired by community and the escapism offered by cycling. The Bethnal Green-based fashion imprint’s promotion was spearheaded by a short film called ‘Finding Space’ shot locally on the streets around… Continue reading Fashion Brand NICCE Links With London’s BikeStormz For Cycling Escapism ‘Finding Space’ Short Film
New Balance Baseball Launches Francisco Lindor’s Signature Collection Via ‘Make An Entrance’ Campaign
The last week of February saw New Balance introduce MLB star and athlete endorser Francisco Lindor’s first full signature collection through an integrated campaign called ‘Make An Entrance’ led by a hero digital film. The Boston-based sportswear brand’s creative and PR continues to focus on the player’s extrovert nature and flashy style and… Continue reading New Balance Baseball Launches Francisco Lindor’s Signature Collection Via ‘Make An Entrance’ Campaign
New Balance Unveils 2021 Black History Month ‘My Story Matters’ Signature Program, Collection & Campaign
Launched in February and fronted by tennis phenomenon Coco Gauff and actor musician Jaden Smith, New Balance’s ‘My Story Matter’s campaign promotes its Black History Month signature collection and seeks to elevate black experiences. Conceived, designed and executed by a team of black associates at the Boston based sportswear brand, the collection itself features… Continue reading New Balance Unveils 2021 Black History Month ‘My Story Matters’ Signature Program, Collection & Campaign
Nike Teams Up With Physiologist & R/GA To Create First Cycle Synch Training Collection
Nike teamed up with female physiologist Stacy Sims and agency R/GA London to build the first ever cycle syncing training collection on the Nike Training Club App. The aim behind the project was to help educate women on how to sync their training to their menstrual cycle not just to enhance performance, but also… Continue reading Nike Teams Up With Physiologist & R/GA To Create First Cycle Synch Training Collection
Adidas/Stella McCartney Tennis Collection Sees Wimbledon Whites Go Green
The last week of June saw a new tennis collection launch from adidas by Stella McCartney Tennis collection created through innovative, eco-friendly Dope Dye Technology methods which saw the pieces created from recycled ocean plastic waste. The 17-piece collection, which will debut on court at Wimbledon 2019 (which runs from 1 to 14 July),… Continue reading Adidas/Stella McCartney Tennis Collection Sees Wimbledon Whites Go Green
Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
Louis Vuitton leveraged its FIFA partnership around the 2018 tournament through an integrated campaign promoting its limited edition 2018 FIFA World Cup Russia Collection. Working with agency Psycho/PH, the opening phase of the campaign kicked off ahead of the tournament on 14 June with the roll out of a launch spot called ‘Let The… Continue reading Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’ The adidas Avengers collection is available from April to coincide with the film’s own release and is part of a collaboration between the sportswear giant and the… Continue reading Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
