Mid December saw Land Rover North America debut a new brand and product campaign, called ‘Play Harder This Winter,’ which highlights the automotive manufacturer’s sponsorship of the USA Ski & Snowboard national team. The campaign is spearheaded by a 30-second brand film, accompanied by 30- and 15-second product spots, which all feature several… Continue reading Land Rover Launches ‘Play Harder This Winter’ Films To Leverage Its US Ski & Snowboard Partnership
Tag: Car
Honda Racing Revs Up For Home Japanese F1 Grand Prix With ‘The Finish Line Is Never The End’ Film
Ahead of the 2019 Japanese F1 Grand Prix, Honda launched an animated, high-speed spot to celebrate the automaker’s home race at Suzuka. The theme is the idea that ‘The Finish Line Is Never The End’ and the narrative arc visualises four iconic scenes from the team’s racing history mixing Japanese inspired animation with real… Continue reading Honda Racing Revs Up For Home Japanese F1 Grand Prix With ‘The Finish Line Is Never The End’ Film
Honda Sponsors League of Legends & Team Liquid To Use E-Sports To Engage First-Time Buyers
Summer 2019 saw Honda in North America partner with E-Sports property League of Legends Championship and one of its pre-eminent side’s Team Liquid as it seeks to leverage competitive gaming as a way of maintaining its status as the region’s pre-eminent auto brand for first time buyers. The Japanese auto giant penned an official… Continue reading Honda Sponsors League of Legends & Team Liquid To Use E-Sports To Engage First-Time Buyers
Juventus & Jeep ‘Terrains’
‘Terrains’, which debuted in June 2019, is a video led television and social campaign from Jeep activating its primary sponsorship of Juventus which reminds fans and all viewers that ‘legends are not born, but are made’ and that excellence must be achieved through hard work on the toughest territory. Territory: Italy/ International … Continue reading Juventus & Jeep ‘Terrains’
Tottenham Hotspur FC & Audi – ‘Dare To Be Different’
Audi leveraged its Tottenham Hotspur FC partnership through a 2018-19 season social video series which brings to life the car company and club’s shared ‘dare to be different’ philosophy and approach. The campaign focused on building the brand and created an emotional connection between fans and the auto company through online videos which placed… Continue reading Tottenham Hotspur FC & Audi – ‘Dare To Be Different’
Football Australia Sponsor Hyundai Mirrors Men’s FIFA World Cup Work Via Matilda’s ‘Thank You Letters’
As the Matildas, Australia’s women’s national team, head off to the FIFA Women’s World Cup in France, Football Federation Australia sponsor Hyundai Australia leveraged its rights with the launch of an emotional ‘Thank You Letters’ campaign. The initiative follows on from a 2018 World Cup Socceroos’ ‘Thank You Letters’ campaign (see case study) and… Continue reading Football Australia Sponsor Hyundai Mirrors Men’s FIFA World Cup Work Via Matilda’s ‘Thank You Letters’
Mazda Celebrates Tie Up With NZ Vodafone Warriors Via Challenger Spirit #BelieversInBetter
As the new NRL season kicks off, Mazda celebrates its new back of shirt sponsorship deal with the New Zealand Vodafone Warriors with a new synergy led campaign called #BelieversInBetter. Mazda, which has teamed up with the Auckland based team for the 2019 NRL season, worked with creative agency 99 on a campaign that… Continue reading Mazda Celebrates Tie Up With NZ Vodafone Warriors Via Challenger Spirit #BelieversInBetter
The Great Feyenoord DNA Study – Opel & Feyenoord Rotterdam
An initiative from Opel which saw Dutch side Feyenoord become the world’s first football club to carry out a study of its fans’ DNA: an activation approach which sees the brand and club leverage a contemporary social and scientific issue by blending scientific technology and sports passion in the form of an online test… Continue reading The Great Feyenoord DNA Study – Opel & Feyenoord Rotterdam
Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
Škoda is rolling out an international campaign ahead of the 2018 Tour De France called ‘Why We Ride’ that aims to inspire and empower female cyclists. The campaign features a set of content featuring female cyclists that aim to promote the positive effects of cycling on both body and mind. All with the… Continue reading Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
Toyota Offers Branded Coffee To Tired American Football Fans Battling The World Cup Time Difference
A new American campaign from Toyota leverages the FIFA World Cup and promotes its Tundra model by offering a solution to the fact that Russsia 2018 games are very early in the morning: to help theym stay alert and awake Toyota is offering fans a bespoke branded coffee. This fan utility campaign is led… Continue reading Toyota Offers Branded Coffee To Tired American Football Fans Battling The World Cup Time Difference
FIFA Auto Partner Hyundai Celebrates Both Football Fans & Non-Fans In ‘Save My Game’ In India
Hyundai, an official FIFA partner, has launched a local market World Cup campaign in India called ‘Save My Game’ that rewards both fans and non-fans. Developed in harness with in-house agency Innocean Worldwide, the campaign’s objective is to reinforce Hyundai’s association with die-hard football followers and also to engage those who may not be… Continue reading FIFA Auto Partner Hyundai Celebrates Both Football Fans & Non-Fans In ‘Save My Game’ In India
Jaguar & Race Driver Aseel Al Hamad Celebrate End Of Saudi Women Driver Ban With ‘World Driving Day’ Lap
Racing driver and Saudi citizen Aseel Al Hamad teamed up with Jaguar for a new campaign, called ‘The Road Ahead’, which celebrated the end of the Saudi Arabia ban on women drivers. The spot, developed with agency Brooklyn Brothers, sees the pro driver take a jaguar F-Type for a breathtakingly fast lap of honour… Continue reading Jaguar & Race Driver Aseel Al Hamad Celebrate End Of Saudi Women Driver Ban With ‘World Driving Day’ Lap
