Leveraging its partnerships rights at 2021’s THE PLAYERS Championship, Morgan Stanley has again launched its ‘Eagles For Impact’ literacy focused activation challenge for the pros themselves. The player challenge campaign will see the banking giant donate $5000 (equivalent of 1500 books) to Book Trust – a US non-profit charity supporting youth literacy – for… Continue reading Morgan Stanley Activates ‘Eagles For Impact’ Literacy Challenge At THE PLAYERS Championship
Tag: Banking
IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month
Leveraging its status as an International Partner of the International Paralympic Committee (IPC), Citi has leveraged members of its Paralympic athlete ambassador stable for a Black History Month campaign focused on US and UK BMAE Paralympians and their own equality-focused cause projects. The campaign revolves around a series of social spots hosted on Citi’s… Continue reading IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month
UBS Celebrates 10-Year Mercedes-AMG Petronas F1 Partnership Ahead Of New Season Car Launch
The start of March saw UBS celebrate 10 years as a partner of the Mercedes-AMG Petronas Formula One Team, the series’ dominant team of the last decade, through a social spot which saw the brand sit down and discuss the successful collaboration with some of the team’s famous faces. The spot, which runs across… Continue reading UBS Celebrates 10-Year Mercedes-AMG Petronas F1 Partnership Ahead Of New Season Car Launch
HSBC Rolls Out ‘Proud Partner of Women’s Sport’ Social Spot
On 15 January, global finance giant HSNC posted a multi-sponsorship montage video trumpeting its sponsorship of women’s sport. The social spot asks ‘What if normal was never good enough?’ and the states ‘We’re proud to continue to support a greater voice for women’s sport. Together we will come back stronger than ever’. This… Continue reading HSBC Rolls Out ‘Proud Partner of Women’s Sport’ Social Spot
Mutual Funds Sahi Hai: Cricket Commentator Campaign – AMFI & IPL 2020/BCCI & Star Sports/Hotstar
The Association of Mutual Funds in India (AMFI) leveraged its associate partner status for the 2020 Dream 11 IPL to create awareness of and drive investment in mutual funds through a digital-first, voice-led cricket commentary style campaign on audio streaming services and social media that linked the topicality of IPL and World Investor Week drawing… Continue reading Mutual Funds Sahi Hai: Cricket Commentator Campaign – AMFI & IPL 2020/BCCI & Star Sports/Hotstar
Not Everyone Gets It – CRED & IPL 2020/BCCI
Indian credit card payment brand CRED, an official partner of 2020 Dream11 IPL, leveraged its rights through an integrated campaign led by a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s to drive awareness and spread messaging about the importance of paying credit bills on time. Objectives Fintech CRED, founded… Continue reading Not Everyone Gets It – CRED & IPL 2020/BCCI
Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
A ‘Ready To Serve’ campaign capturing how local New York restaurant owners are getting back on their feet and reopening safely in time for the rescheduled 2020 US Open was a key pillar in US Tennis Association (USTA) sponsor American Express’ tournament activation programme. The campaign, which was created by ESPN CreativeWorks with Brooklyn-based commercial… Continue reading Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years
With The Open cancelled this summer, The R&A has teamed up with partner patrons HSBC and NTT DATA on a virtual tournament called ‘The Open For The Ages’ which will see the best golfers of the last 50 years battle it out for the Claret Jug at the home of golf. Objective: … Continue reading R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years
ASB Bank Invites SME’s To Borrow Its New Zealand Rugby Sponsorship Assets To Support Kiwi Business
New Zealand Rugby Union sponsor ASB Bank is giving away the All Blacks, the Black Ferns and the Māori All Blacks to small and medium sized businesses in a new activation called ‘Borrow Rugby’s Most Famous Teams’. The finance brand, which has had a partnership with the NZRU since 2015, is offering up its New… Continue reading ASB Bank Invites SME’s To Borrow Its New Zealand Rugby Sponsorship Assets To Support Kiwi Business
Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
On 31 March, IOC partner Visa, began rolling out a series of ‘Do Your Part Like An Olympian’ videos fronted by members of its 90-strong team of Olympic and Paralympic ambassador athletes promoting messages of safety and sanitation during the Covid-19 pandemic. The new work, which repositions Visa’s planned Olympics campaign (which had already… Continue reading Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
RBC Rolls Out Supportive ‘We Are All Team Canada’ Ad Showcasing Athlete Sweat & Sacrifice
Following the Canadian Olympic Committee and Canadian Paralympic Committee decision to become the first teams to announce they wouldn’t send teams to the Tokyo Games this summer – which was rapidly followed by their Australian equivalents and then by the IOC’s decision to push back the Games to 2021, sponsor RBC launched a supportive commercial called ‘We Are All… Continue reading RBC Rolls Out Supportive ‘We Are All Team Canada’ Ad Showcasing Athlete Sweat & Sacrifice
#MeriTeamMeriLeague – YES Bank & IPL
To leverage its IPL sponsorship through 2019, YES BANK created an integrated, multi-channel activation programme aimed at engaging Micro, Small and Medium Enterprises (MSME) customers which included its own YES BANK PREMIER LEAGUE tournament played in stadiums across 10 cities and supported by an in-person masterclass series and comic, video-led social media content (promoted via… Continue reading #MeriTeamMeriLeague – YES Bank & IPL
