Main tournament sponsor RBS backed a chartered train to help real rugby fans travel between London and Cardiff for the first RBS 6 Nations game in February – the RBS 6 Nations Express. This was a joint initiative between the banking brand, Six Nations Rugby, the RFU and WRU. It not only took fans… Continue reading RBS Backs 6 Nations Express Train
Tag: Banking
Deutsche Bank’s Frieze 201 iPhone/iPad App
Frieze 2010 saw long term headline sponsor Deutsche Bank roll out a number of exhibition related initiatives including its ‘Education Space’ and ‘Artist of the Year Award’, but most interesting of all was its free iPhone and iPad app. Developed by weareeverywhere, key features included an interactive map of the fair with a wayfinder… Continue reading Deutsche Bank’s Frieze 201 iPhone/iPad App
Magic More Than Deal = Ad Free Commercial Radio
UK insurance brand More Than aims to maintain ongoing dialogue with customers and amplify its ‘offering more’ positioning via this Magic radio station ‘Indulgence’ sponsorship. The objective is to ensure the brand remains front of mind across the whole year, to build awareness via the Indulgence Sponsorship as well as create tactical campaigns to… Continue reading Magic More Than Deal = Ad Free Commercial Radio
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
ING’s YouTube Channel Supports F1 Sponsorship
Autumn 2008 saw the Dutch banking brand launched a YouTube channel to support its sponsorship of Formula One and the ING Renault F1 Team. The digital video channel was set up initially to host a series of short films entitled ‘ING Explains’. It aims to provide a behind-the-scenes look into the world of… Continue reading ING’s YouTube Channel Supports F1 Sponsorship
Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
Premium jeweller Van Cleef & Arpels joined forces with high end private banking brand Coutts & Co to co-sponsor the Royal Ballet’s new production of Balanchine’s Jewels. A real case of synergy between sponsor, rights owner and event (not to mention consumer demographic). The fit for Van Cleef was ideal and the sponsorship… Continue reading Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
