Ryan Reynolds and Wrexham AFC co-owner Rob McElhenney both made their own personal debuts on the en-vogue short-form video app to mark the North Wales’ National League club’s new two-year shirt sponsorship deal with TikTok. Following from Hollywood megastar ownership and the linked ‘Welcome To Wrexham’ FX documentary series, the team’s visibility rose again… Continue reading TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog
Tag: Social Media
NHL Teams Up With Twitter To Duplicate Time-Honored Stanley Cup Tradition Via #StanleyTweets
One of the classic hockey traditions is carving the names of the members of Stanley Cup-winning teams onto the iconic trophy and the NHL and Twitter are leveraging their tie-up for the 2021 finals to offer a few lucky fans a shot at cup-engraved immortality too. 52 luck fan tweets to the huge trophy… Continue reading NHL Teams Up With Twitter To Duplicate Time-Honored Stanley Cup Tradition Via #StanleyTweets
WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie
The Women’s National Basketball Association (WNBA) teamed up with social streaming partner Twitter to celebrate the start of the league’s 25th season on 14 May with a fresh approach to fan engagement in the form of a branded hoodie with a hidden QR code. The innovative hoodie – which will be worn by all… Continue reading WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie
Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
As with most other sports, it has been the strangest (and most stressful) of season throwing up an array of creative and strategic challenges for baseball marketers right across the rights-holder, broadcaster, team, sportswear and sponsor space. From the delayed start, through a truncated 60-game season, an expanded 16-team playoff and culminating in the… Continue reading Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
TikTok & Kappa’s Team Tundra Partnerships Unveiled Via Kit Reveal Campaign
10 October saw EA FIFA 21 eSports Team Tundra roll out a launch campaign promoting its new kit in tandem with a pair of new commercial partners in TikTok and Kappa. Italian sportswear brand Kappa, as the team’s new technical partner and official kit supplier, produced the new apparel which all carries new shirt… Continue reading TikTok & Kappa’s Team Tundra Partnerships Unveiled Via Kit Reveal Campaign
Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign
24 hours ahead of the start of the rescheduled IPL 2020, which began on 19 September 2020 in the UAE, Facebook launched a new campaign in India extending its ‘More Together’ brand platform through a series of films being rolled out for this season’s Indian Premier League. Conceptualised by agency Taproot Dentsu, the campaign is built around… Continue reading Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign
Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy. The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Firestone Walker Brewing Company Promotes 805 Brand Via Pro Bullrider ‘Hold On Tight’ Campaign
Firestone Walker Brewing Company released a short film for its 805 Beer brand called ‘Hold On Tight’ and focusing on professional bull rider Stetson Lawrence. The online video, part of the brewer’s ongoing ‘805 Authenticos’ film series, focuses on professional cowboy Lawrence – currently ranked the world’s 24th best bull rider. Lawrence, from… Continue reading Firestone Walker Brewing Company Promotes 805 Brand Via Pro Bullrider ‘Hold On Tight’ Campaign
‘Football Concussions As Bad For Kids As Smoking’ Says Concussion Legacy Foundation PSA
An October initiative in the USA sets out to prevent brain injuries by stopping kids from playing tackle football through an integrated marketing campaign. The Public Service Announcement (PSA) from The Concussion Legacy Foundation, which is fronted by former NFL player Chris Borland, urges parents to keep their kids from playing tackle football until… Continue reading ‘Football Concussions As Bad For Kids As Smoking’ Says Concussion Legacy Foundation PSA
YMHM/Opening Up Cricket’s ‘The Lost Ashes’ Art Work Drives Awareness Of Mental Health & Suicide
Following the final weekend of The Ashes 2019, Youth Mental Health Matters and Opening Up Cricket teamed up with agency TBWA/MCR to collaborate on an art installation in order to drive awareness of mental health and suicide in the cricket world and beyond. The two non-profits leveraged the end of the UK’s biggest summer… Continue reading YMHM/Opening Up Cricket’s ‘The Lost Ashes’ Art Work Drives Awareness Of Mental Health & Suicide
Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant
The premium German car brand’s US Open AR ‘Serve Like Sloane’ experience sees athlete ambassador and 2017 champion Sloane Stephens guides participating tennis fans through a mini tennis lesson with the help of the Mercedes-Benz User Experience voice assistant (MBUX). The on-site experience sees Mercedes-Benz unveil its largest tech-powered activation to leverage the tournament… Continue reading Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant
Father’s Day Facebook/MLB ‘Game Day’ Campaign Sees Dads And Daughters Take In First Baseball Game
Launched ahead of Father’s Day, a new ‘Game Day’ campaign from MLB and Facebook features two dads getting ready and taking their daughters to their first big league baseball game. Running across both television and online platforms, the two after-daughter stories feature a first trip to a New York Yankees and a New York… Continue reading Father’s Day Facebook/MLB ‘Game Day’ Campaign Sees Dads And Daughters Take In First Baseball Game
