One of the classic hockey traditions is carving the names of the members of Stanley Cup-winning teams onto the iconic trophy and the NHL and Twitter are leveraging their tie-up for the 2021 finals to offer a few lucky fans a shot at cup-engraved immortality too.
52 luck fan tweets to the huge trophy will be engraved into an installation at the Hockey Hall of Fame.
Fans are encouraged to tweet directly to the @StanleyCup account with the hashtag #StanleyTweets and 52 of the best tweets will be engraved into a first-of-its kind installation at the Hockey Hall of Fame in Toronto which sits alongside the Stanley Cup itself and the other official NHL trophies
Tweets in Czech, English, Finnish, French, German, Russian, Slovak, Spanish and Swedish will be considered for the initiative.
The initiative is being promoted through a range of platforms as well as Twitter including in-game calls-to-action, in-stadium jumbotron prompts (at Tampa’s Amalie Arena and Montreal’s Bell Centre) and national TV spots running during broadcasts of Stanley Cup Final games on NBC in the US and Rogers in Canada and on the NHL Network will all feature QR codes that fans can scan to automatically open the Twitter application and compose their tweets.
Your tweet could be etched in hockey history.
Tell me what your team winning ME would mean to YOU with #StanleyTweets pic.twitter.com/db6VDXXAep
— The Stanley Cup (@StanleyCup) June 28, 2021
Votre tweet pourrait demeurer gravé dans l’histoire du hockey.
Dites-moi ce que ça signifierait pour VOUS si votre équipe mettait la main sur MOI avec le mot-clic #StanleyTweets pic.twitter.com/mKbYigLRpp
— The Stanley Cup (@StanleyCup) June 28, 2021
“Hockey players need to put together an illustrious career on the ice to get into the Hall of Fame. Fans just need to send a good Tweet.”
Get those HOF level #StanleyTweets ready!
: @TomChirico @vkibs
: @SeanDennison21 @neilfoxtennant https://t.co/JX2zbElwl2— Will Exline (@WExline) June 28, 2021
The initiative was developed by a joint NHL and Twitter team which included NHL chief marketing officer Heidi Browning, NHL director of social media Dennison and Twitter senior sports partner manager Will Exline.
Comment:
The initiative rolled out as the puck dropped on Game One of the 2021 Stanley Cup Final on 28 June as the Montreal Canadiens visited the Tampa Bay Lightning.
To leverage the final series, Twitter released a series of hashtag-triggered emojis when #GoBolts, #GoHabsGo or #StanleyCup are used in tweets.
The social network also said the most-tweeted-about players during the 2021 Stanley Cup Playoffs were: Nikita Kucherov, Steven Stamkos, Alex Killorn, Blake Coleman and Brayden Point (from the Lightning) and Carey Price, Cole Caufield, Tyler Toffoli, Nick Suzuki and Jesperi Kotkaniemi (from the Canadiens).
For those wanting to learn a little more about the Stanley Cup, the NHL also posted this history recap social spot.
The NHL and Twitter have an evolving partnership and this latest initiative builds on the deal signed in July 2020 which saw the league team up with both Disney Streaming Services and Twitter to deliver fresh ways for fans to experience the action including live Twitter ‘look-ins’ of select games during the Stanley Cup qualifiers and playoffs to US fans, as well as Twitter polls to select which games will feature the live look-ins (which will see a few minutes of continuous action live-streamed on Twitter). The initiative aimed to drive tune-in to live game broadcasts on NBC Sports, regional sports networks and NHL Network as well as encourage fan interaction and conversation.
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