At the start of November La Liga giants Real Madrid and tech behemoth Adobe teamed up to introduce fans to a new set of hyper-personalised experiences, NFTs, metahumans, and synthetic media in a partnership which aims to further ‘Ignite The Passion’. The aim of the collaboration is to personalise fans experiences and drive deeper… Continue reading Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
Tag: Office Technology
Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
As the ‘2021 WNBA Playoffs Presented by Google’ got under way on 23 September, House of Highlights (HoH) – the multi-platform sports media business acquired by Bleacher Report in 2016 – launched a new campaign under its ‘HighlightHer’ brand focused on female athletes and teams with three major partners Zelle, Nike and Gatorade. Born out… Continue reading Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences
Mastercard made its first marketing foray into the chess space in September when it unveiled current World Champion Magnus Carlsen (the game’s highest-rated player of all time) as a new global brand ambassador as well as an official partnership with the Meltwater Champions Chess Tour. The partnership was amplified through a social and PR… Continue reading Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences
Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
In the last week of September, global IT services giant TCS launched a campaign promoting its official 2021 Virgin Money London Marathon app to promote the brand, it’s race partnership and to drive app downloads through the iOS App Store and Google Play Store focusing on its role in the event’s ‘revolutionary approach’ to mass participation. The… Continue reading Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond
On 23 September, 24 hours ahead of the first tee shots of the 2021 Ryder Cup, Capgemini trumpeted its long-term tournament partnership with an online video led activation titled ‘Capgemini Joins The Ryder Cup Family’. The campaign, which is fronted by team captains Pádraig Harrington and Steve Stricker, celebrates the French multinational information… Continue reading Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond
US Track Star Allyson Felix Fronts Logitech Post Olympic ‘Defy Logic’ Campaign
11 August saw US track super star Allyson Felix front a new campaign for Swiss computer peripherals, software and gaming giant Logitech called ‘Defy Logic’. Spearheaded by a hero 30-second spot, the campaign celebrates the athlete’s latest achievements after her Tokyo performances saw her become the most decorated American track and field athlete in history… Continue reading US Track Star Allyson Felix Fronts Logitech Post Olympic ‘Defy Logic’ Campaign
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Cisco Celebrates New Paris 2024 Domestic Network, Security and Conferencing Partnership Via Stylish Social Spot
Cisco France celebrates signing on as a domestic partner of Paris 2024 with an epic online video amplified across its own social channels. The social spot amplifies the brand’s pride in the partnership and states that the new Olympic and Paralympic Games sponsor is ready to meet Paris 2024 technological challenges to ensure that… Continue reading Cisco Celebrates New Paris 2024 Domestic Network, Security and Conferencing Partnership Via Stylish Social Spot
Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
Posted across its digital and social channels on 30 March, a trio of spot activate TeamViewer’s new five-year parallel partnerships with the Mercedes-AMG Petronas Formula One Team and the Mercedes-EQ Formula E Team. The three online short films were spearheaded by a hero ‘The Power’ spot celebrating the double race team tie-up which will… Continue reading Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
TeamViewer & Man Utd’s ‘Push New Boundaries’ Film To Unveil Next Principal Shirt Sponsorship
To unveil their new principal shirt partnership,
US Open AR – Deloitte & US Open / USGA
Developed in response to the 2020 US Open being played late in September at Winged Foot (NY) without any fans due to Covid-19 restrictions, USGA partner Deloitte teams across the globe collaborated to build an engaging, immersive AR app enabling the world’s golf fans to experience all 18 holes in near real-time 3D. Territory:… Continue reading US Open AR – Deloitte & US Open / USGA
The Greatest Championships – IBM & AELTC/Wimbledon
The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer. Territory: Global Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon
