Nike teamed up with Media.Work Studio to position its Nike Invincible 3 shoes as being revolutionary through a campaign called ‘All The Cushion, All The Feels’ that reimagined the sneakers as being built from marshmallows, pillows and sponges in order to capture its extreme levels of comfort and softness. The work, which links a… Continue reading Nike Campaign Transforms New Invincible 3 Trainers Into Pillowy/Spongey Incarnations
Tag: Nike
Jordan Brand Female-Focused ‘Beyond’ Short Film Launched During NBA All-Star Weekend
Back in 1984 Nike signed an athlete ambassador deal with a young college player called Michael Jordan in a move that seismically shifted the sportswear space’s landscape and, in the year of His Airness’ 60th birthday the resulting Jordan Brand leveraged one of basketball’s biggest tentpole moments – 2023 NBA All-Star Weekend – to celebrate… Continue reading Jordan Brand Female-Focused ‘Beyond’ Short Film Launched During NBA All-Star Weekend
Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe
Leveraging spiking hoops interest around the 2023 NBA All-Star Weekend, Nike and Ja Morant promoted the new Ja 1 signature sneakers through an omnichannel campaign built around a mountainous on-site pop-up store built entirely from ice. The marketing initiative tipped off on Friday 17 February when Nike released content featuring the custom diamond pendant… Continue reading Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe
Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Beginning with boxing, Nike launched a UK campaign in February called ‘How We Do’ which focuses the obstacles young women of colour so often face when participating in sport and seeking to break down stereotypes and barriers to participation. The Nike series began with an episode of ‘How We Do’ on which UK influencer… Continue reading Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Skeptical Puppet Pair Roast LeBron NBA Record In Spoof Nike ‘LMad + Madder’ Digital Series
LeBron James may have broken the NBA’s all-time scoring record, but not everyone in the sports world seem too impressed: take Nike’s new, sniping puppet pundits who seem set on discrediting the LA Lakers megastar. After finally beating Kareem Abdul-Jabbar’s long-standing record in his 20th professional NBA season, most of the sporting community rose… Continue reading Skeptical Puppet Pair Roast LeBron NBA Record In Spoof Nike ‘LMad + Madder’ Digital Series
Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
Pre-pared and deployed socially in real-time on the evening of 7 February as LeBorn James shot a nothing-but-net fadeaway jumper that saw him break the NBA’s all-time scoring record, Nike celebrated the most important athlete in its vast endorser stable with a spot titled ‘Witness Greatness’. The moment James surpassed Kareem Abdul-Jabbar’s seemingly unbreakable… Continue reading Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products. The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Skin protection brand LifeJacket and charity Melanoma UK leveraged spiking soccer interest around Qatar 2022 by partnering on a campaign called ‘Fan Paint’ to drive awareness of skyrocketing skin cancer rates in men. ‘Fan Paint’ – which is supported by ambassador, skin cancer survivor and former England and Arsenal FC footballer Paul Merson –… Continue reading Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
To mark 25 years since Nike’s Jordan Brand landed in China, Wieden+Kennedy Shanghai created a campaign with The Air Historian called ‘Different Courts, Same Drive’ to tell the story of the brand’s history and reinforce the brand’s positioning and spirit across the basketball and cultural landscape. According to the campaign, Jordan stands for never… Continue reading Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022
Days ahead of the Qatar 202 kick-off, Nike launched ‘Footballverse’: an integrated, multi-level campaign fronted by a team of past and present player endorsers which the brand claims reinforces its long-standing belief that the future of sport has infinite potential and shows that ‘each generation makes a unique contribution to the game and inspires future… Continue reading Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022
Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport
The second episode in Nike’s ‘HOME’ documentary series, a platform for championing stories about how sport is a powerful refuge for displaced athletes, sees the sportswear behemoth link with athlete ambassador Alphonso Davies that challenges refugee stereotypes. Launched ahead of Davies appearing in his first FIFA World Cup for Canada’s men’s national team and… Continue reading Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport
Aldi’s Annual Kevin The Carrot ‘Feast Of Football’ Xmas Ad Recreates Nike’s Iconic Airport Spot
Aldi’s 2022 Christmas campaign sees its long-running and endearing ‘Kevin the Carrot’ festive brand character showcase his soccer skills in a supermarket parody of Nike’s iconic 1998 ‘Airport’ World Cup ad (which featured the Nike sponsored Brazil squad). For the seventh consecutive year, Kevin fronts the food retailer’s festive marketing initiative and the online… Continue reading Aldi’s Annual Kevin The Carrot ‘Feast Of Football’ Xmas Ad Recreates Nike’s Iconic Airport Spot
