Exercise gadgetry seems to be all the rage this season, with products like the Jawbone UP and MotoACTV entering the marketplace hot on the heels of adidas miCoach and its F50 Speed Cell tracking systems. Nike, one of the trend setters in this space with its revolutionary Nike + initiative, is determined not… Continue reading Nike’s Fuelband Tracking Initiative Opens 2012 Ambush
Tag: Nike
Nike, Universal & Michael J Fox Create McFly Trainers
Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to raise funds to fight Parkinson’s Disease. The new shoes, famed for their self-lacing and self-luminating features, were launched by Michael J Fox himself with an appearance on top… Continue reading Nike, Universal & Michael J Fox Create McFly Trainers
Nike’s England Kit Colour Controversy Targets Youth
‘New Blood, New Skin’, the Nike campaign based around the new England kit for the upcoming Rugby World Cup in New Zealand, is an attempt to engage with a more youthful and urban target. Launched in August, a month before the competition kicks off, the initiative aims to consolidate Nike’s position in the… Continue reading Nike’s England Kit Colour Controversy Targets Youth
Nike Launches French Rugby World Cup Kit On Facebook
Nike’s launch of the new French kit for the Rugby World Cup took place on Facebook – mirroring the sports equipment giant’s release of its French football shirt earlier in the year. Led by a set of earthy photos featuring a selection of French stars – including Harinordoquy, Skrela, Medard and captain Thierry… Continue reading Nike Launches French Rugby World Cup Kit On Facebook
Phelps Fronts Speedo Pace Club Social Community
Swimming superstar and Speedo’s top brand ambassador Michael Phelps fronts the aquatic brand’s new Pace Club – an online social community not dissimilar from the Nike + initiative for runners. Phelps, who has been with Speedo since 2001 and who the brand awarded a $1m bonus after his record eight gold medals in the… Continue reading Phelps Fronts Speedo Pace Club Social Community
Nike Bleeds Blue For India At ICC Cricket World Cup
Taking a classic patriotic approach, the pledge-based ‘Blled Blue’ campaign aims to bring to life the passion and obsession for the sport shared by both Team India’s players and their fans. Fronted by India’s star players it was activated across traditional media, consumer events, grass roots outreach and social networking. But it was initially spearheaded by… Continue reading Nike Bleeds Blue For India At ICC Cricket World Cup
ICC Cricket World Cup Sponsor Highlights
Review of sponsor creative including Pepsi’s ‘Change the game’, Hero Honda’s ‘Kricket Ka Karizma’ and Reliance’s ‘Boundaries For Books’. Download sample pdf.
Nike’s Earl & Tiger Morality Viral
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white head shot spot shows Woods’ late father Earl deliver a lecture on ethics and morality to his son. The online film was carefully timed to… Continue reading Nike’s Earl & Tiger Morality Viral
Hurley/Nike Support Rose’s Waves For Water
Nike is collaborating with the Waves For Water charity initiative to help bring clean water to Haiti. Via its Hurley International subsidiary, Nike is backing the Gamechanger Bucket – a container, which provides access to both clean water and sport. Waves For Water was founded by recently retired professional surfer Jon Rose and… Continue reading Hurley/Nike Support Rose’s Waves For Water
Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
The cause-related strand of Nike’s World Cup work kicked off with its pre-competition ‘Lace Up, Save Lives’ campaign. The scheme, fronted by Didier Drogba and developed in partnership with charity RED, urged fans to don red laces on their boots or trainers with all proceeds from sales going towards Aids awareness in Africa.… Continue reading Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
Nike Launch A Pre-Masters ‘Tiger & Earl’ Morality Redemption Viral
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white head shot spot shows Woods’ late father Earl deliver a lecture on ethics and morality to his son. The online film was carefully timed… Continue reading Nike Launch A Pre-Masters ‘Tiger & Earl’ Morality Redemption Viral
Blogger Dangle Is Nike Canada Hockey Frontman
Nike Canada has recruited a new brand ambassador, spokesperson and journalist – dubbed by the brand the ‘walking, talking Wikipedia of hockey’ – Steve Dangle will report on ice hockey for the giant sports brand across multiple social media channels Described variously as ‘young’, ‘smart’, ‘energetic’, ‘opinionated’ and ‘unpredictable’’ – Steve Dangle is… Continue reading Blogger Dangle Is Nike Canada Hockey Frontman
