Tag: Formula 1

Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign

British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events.   Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign

Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign

On 5 and 6 September Heineken leveraged its rights as the official beer of Formula 1 by bringing together lockdown balcony musicians from across Italy for a unique performance to start the Gran Premio Heineken d’Italia 2020.   For the Monza race, Heineken united the musicians to perform the Italian national anthem as part of… Continue reading Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign

F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers

Official Formula 1 partner Heineken promoted its Heineken 0.0% in the UK by hosting a 70th Anniversary Grand Prix celebration with a socially distanced drive-in race screening and experiential event for healthcare workers on 9 August at Mercedes-Benz World in Weybridge.   The full-day experience was designed to thank frontline healthcare staff who have gone… Continue reading F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers

Sky Sports Celebrates UK New F1 Season Coverage Via Through-The-Eras Ad & Garage Pit Stop Stunt

A week ahead of the start of the Melbourne GP, UK broadcaster Sky Sports celebrates the racing series with a multi-platform campaign – including TV spots, digital and social content and garage stunts – showcasing its fresh look for its exclusive UK coverage of the 2019 Formula 1 season.   Sky Sports worked in partnership… Continue reading Sky Sports Celebrates UK New F1 Season Coverage Via Through-The-Eras Ad & Garage Pit Stop Stunt

New Heineken Brand Platform Starts With Trio Sport Ads Launched By David Coulthard F1 Spot

The first week of September saw Heineken add a splash of sporting fun to its marketing mix with the launch of a new global campaign created in harness with agency Publicis Italy.   Spearheaded by a set of three new hero commercials which individually focus on its big three sports sponsorships – UEFA Champions League, Formula 1 (F1)… Continue reading New Heineken Brand Platform Starts With Trio Sport Ads Launched By David Coulthard F1 Spot

McLaren Formula One Team Unveil Ambitious Woking Grand Prix Plan In Social Spoof

With Silverstone’s owners triggering the break clause in its British Grand Prix host contract with Formula One, Woking based F1 team McLaren has unveiled its own ambitious proposal for a Grand Prix in its home town of Woking.   The racing team’s plan was revealed in mid August with a PR push and a campaign… Continue reading McLaren Formula One Team Unveil Ambitious Woking Grand Prix Plan In Social Spoof

F1 Misconceptions Tackled BY Heineken’s Coulthard-Led Digital/Social ‘More Than A Race’ Spots

As Heineken, the official beer of Formula, continues to leverage its rights by showing that the sport is ‘More Than a Race’ it has released a series of hero videos fronted by former F1 driver and current commentator David Coulthard which aim to change consumer misconception that the sport lacks competitive excitement.   Developed alongside… Continue reading F1 Misconceptions Tackled BY Heineken’s Coulthard-Led Digital/Social ‘More Than A Race’ Spots

Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch

Casio teamed up with Scuderia Toro Rosso to promote the launch of the 2017 Edifice sport watch with an integrated campaign leveraging excitement around the start of the new F1 season and a spearhead ‘Time Trial Challenge’ spot starring team drivers testing their paddle board skills.   The new Edifice, which comes in two Scuderia… Continue reading Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch

Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked

Printer company Epson leverages its Mercedes AMG Petronas F1 team partnership to promote its new EcoTank printer (and an associated speed message) with a self-deprecatingly ‘sexy’ and visually arresting campaign that sees three times FIA Formula One champion Lewis Hamilton get repeatedly soaked in 400 litres of ink.   The initiative, launched to leverage heightened Hamilton, Mercedes… Continue reading Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked

Australian GP Targets New Fans With ‘F1 For Real‘ Sense Campaign Ahead of 2016 GP

To engage motorsport fans and build excitement around the March opening race of the 2016 F1 season, the Australian Grand Prix Corporation (AGPC) working in tandem with agency Ensemble launch a multi-platform initiative that aims to offer a flavour of the sensory experience of live F1 racing   The fresh AGPC initiative – called ‘F1… Continue reading Australian GP Targets New Fans With ‘F1 For Real‘ Sense Campaign Ahead of 2016 GP