Canadian financial services giant and longtime hockey supporter Scotiabank leveraged spiking excitement around the NHL Playoffs and a trio of team sponsorships by teaming up with agency Rethink to invite fans to customise any piece of clothing with select bank-sponsored team patches via an initiative called ‘Make It Merch’. Objective The broad aim was to… Continue reading Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way
Tag: Banking
Team GB Sponsor NatWest Delivers Team Talk To Unify & Inspire Nation & Mark 100 Days To Go
With 100 days to go before the Paris 2024 Games, Team GB sponsor NatWest linked up with several British Olympic and Paralympic legends to inspire the nation to reach their (financial and personal) goals via a ‘Natwest Team Talk. Objective The activation’s aim was to leverage the 100-days-to-go point to inspire Brits to ‘stay on… Continue reading Team GB Sponsor NatWest Delivers Team Talk To Unify & Inspire Nation & Mark 100 Days To Go
Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
Ally Financial – the USA’s largest all-digital banking and financial services company and a leading sponsor of women’s sports – unveiled a historic partnership with Wrexham AFC Women which leveraged International Women’s Day and was announced through a video fronted by club co-owners and Hollywood stars Ryan Reynolds and Rob McElhenney. The sponsorship, which will… Continue reading Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’
February saw NatWest fire the starting gun on its Team GB Olympic partnership activation with an integrated campaign called ‘Whatever Your Goals, Let’s Get Going’ which features a strong line-up of British medalists striving to reach their goals and encouraging everybody to do the same. The finance brand will bring this Paris 2024 partnership to… Continue reading NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’
Former NFL Partner E*Trade Plays ‘Baby Pickleball’ In Latest #GetInTheGame Super Bowl Spot
Online trading platform E*TRADE teamed up with creative agency 72andSunny to create a comic Super Bowl campaign spearheaded by a comic Big Game commercial called ‘Picklebabies’. Jumping on the booming US Pickleball trend, which has seen the accessible and approachable mini-tennis game become the fastest growing sport across North America in the last two years,… Continue reading Former NFL Partner E*Trade Plays ‘Baby Pickleball’ In Latest #GetInTheGame Super Bowl Spot
ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
KNVB and Dutch women’s football sponsor ING launched a gender equality activation titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of the FIFA 2023 Women’s World Cup. ING’s campaign aims to put highlight the gender inequalities in the game and the challenges the Dutch women’s national… Continue reading ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
To celebrate BNP Paribas’ historic half century partnership with the French Open, the bank activated the tie-up through an integrated marketing programme based around the bank’s aim to make the sport more inclusive and accessible and its belief that it has the ability to mobilise people beyond the courts and have a positive impact, particularly… Continue reading BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities
HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador and cricketing super star Virat Kohli. The campaign, conceptualised by Wunderman Thompson group agency Contract Advertising, aimed to align with the ambitions and goals of an India which… Continue reading Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities
Suncorp’s Netball Australia ‘Endgame’ Campaign Encourage Girls To Define Success
Netball Australia principal partner Suncorp rolled out the latest wave of its ‘Team Girls’ activation platform on 18 March with a campaign called ‘For Every Girl’s Endgame’ that celebrates all the various way that girls can ‘win’ through netball. The latest wave of work in the Australian financial brand’s ‘Team Girls: Endgame’ platforms, developed… Continue reading Suncorp’s Netball Australia ‘Endgame’ Campaign Encourage Girls To Define Success
Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities
UK financial giant Barclays teamed up with football ambassadors Ian Wright and Kelly Smith for a spot of plastering and painting at Cheetham Hill Sports Club’s new girls’ changing facilities in Manchester as part of the ongoing, Barclays Community Football Fund’s (BCFF) nationwide mission to make football more inclusive to under-represented groups – particularly girls. The… Continue reading Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities
Indian Cricket Legend Sourav Ganguly Fronts Bandhan Bank ‘Trust’ Campaign
The start of 2023 saw India’s Bandhan Bank launch a campaign titled ‘Jahaan Bandhan, Wahaan Trust / Where There’s Bandhan, There’s Trust’ featuring athlete ambassador and cricket legend Sourav Ganguly (nicknamed Dada). Conceptualised by Leo Burnett Orchard, the integrated campaign spans TV, print, OOH, cinema, digital and social and was built around the theme of… Continue reading Indian Cricket Legend Sourav Ganguly Fronts Bandhan Bank ‘Trust’ Campaign
AMFI Leverages T20 World Cup With Campaign Led By India Cricket Icons Tendulkar & Dhoni
Late October saw the Association of Mutual Funds in India (AMFI) launch a campaign called ‘Mutual Funds Sahi Hai / Mutual Funds Are Good’ featuring a pair of genuine Indian cricket all-time greats and former skippers – Sachin Tendulkar and MS Dhoni. Conceptualised by agency Wunderman Thompson, the campaign promotes monthly SIP investing and was… Continue reading AMFI Leverages T20 World Cup With Campaign Led By India Cricket Icons Tendulkar & Dhoni
