Tag: Amateur

Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent

Surfing Australia partner Hyundai launched a new women’s surfer platform called ‘She’s Electric’ which promotes its new EV range and positioning while offering female surfers a pathway to the top of the sport by identifying and amplifying talented grassroots athletes from across the country.   The first Aussie grassroots women’s surfing leaderboard sees the automotive… Continue reading Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent

Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology.   Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

Adidas ‘X Speedportal’ Boot London Launch Led By Giant Cartoon Salah & Miedema Balloons

To celebrate the launch of the adidas’ new X Speedportal boots, adidas has floated six-metre high cartoon footballers across the capital.   In London on 11 August, Adidas launched a fresh local phase of its ‘X Speedportal’ football boot marketing campaign by launching giant hot air balloons in the shape of player ambassadors Mo Salah… Continue reading Adidas ‘X Speedportal’ Boot London Launch Led By Giant Cartoon Salah & Miedema Balloons

Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers

Uber UK teamed up with amateur five-a-side football league operator Powerleague to cover the taxi fare of cab rides for women playing in evening matches during the winter months.   The initiative, which was launched to leverage spiking female football excitement and interest around UEFA Euro 2022, was launched with a live event and a PR… Continue reading Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers

Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams

July saw UEFA Women’s Euro 2022 partner Just Eat launch ‘101’: a grassroots initiative designed to encourage and support more girls and women across the UK to pull on their boots and play by providing 101 amateur teams with a branded starter pack, kits and expert advice.   The project’s name, 101, comes 101 years… Continue reading Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams

PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders

PayPal kicked off a 2022 ‘Summer of Sport’ marketing programme by teaming up with the women’s England Football team for a short film featuring Lioness Demi Stokes alongside the St Johns Deaf Ladies Football Team and graduates of Football Beyond Borders (FBB) Girls Programme.   The digital money management platform, which is the official payments… Continue reading PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders

Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs

AFL official beer Carlton Draught launched a grassroots football community support initiative called ‘The Carlton Draft’ in late February: the campaign sees a team of eight AFL legends made available to play for local Victorian clubs to support grassroots footy clubs after what has been a challenging few years.   The Carlton & United Breweries… Continue reading Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs

Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles

On 25 October the health, life and car insurance and investment company Vitality UK launched a new video called ‘This Mum Runs’ in its ‘Stories Behind Change’ short film series sharing first-hand experiences of people who have overhauled their lifestyle through sport and exercise.   The online and social video tells the inspirational story of… Continue reading Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles

Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass

With the UK still largely in lockdown, England Rugby automotive sponsor Mitsubishi Motors sought to reinforce its reputation for up-skilling and supporting rugby volunteers through its ‘Volunteer Recognition Program’ by surprising five volunteer coaches with a surprise masterclass from England Head Coach Eddie Jones.   Working with sport and entertainment agency Engine, Jones tuned in… Continue reading Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass

Skoda Sponsors ‘Tour des Femmes’ As A Team Of Women Cycle The Race They Are Banned From

There is no official Women’s Tour de France, but in 2019 13 women rode it anyway, a day ahead of the professional men, and they were supported by Skoda in a campaign was essentially a defiant demand for equality.   The objective was to prove that it was possible, to debunk the critics and the… Continue reading Skoda Sponsors ‘Tour des Femmes’ As A Team Of Women Cycle The Race They Are Banned From

Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills

  Summer 2019 saw Gatorade launch a new app to ignite amateur athlete imaginations by enabling young athletes to showcase their sports skills.   Gatorade gave teen athletes the tools to out-highlight and out-hype each other: to make sure everybody notices.   This US grassroots sports initiative, which was developed in partnership between Gatorade’s Digital… Continue reading Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills