5 June saw Hyundai Motor UK launch ‘Hyundai FC’: a new nationwide programme leveraging its partnership with Chelsea Football Club which supports football at all levels. The global automotive brand teamed up with local Hyundai dealerships and the London club teamed up to offer a range of experiences for clubs, players and fans working… Continue reading Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
Tag: Amateur
Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
Carling launched the second phase of its new 2019 ‘Made Local’ UK campaign with a TV spot and long-form docu-film focused on its support for LGBTQ+ inclusive amateur football team Black Country Fusion FC. The campaign is spearheaded by a television commercial that introduces the team and its players and managements: ‘This is Wednesfield. Meet… Continue reading Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
Tennis Canada’s ‘Find Your Beat’ Campaign Leverages Elite Success To Engage A New Generation
Tennis Canada has launched a new multi-platform initiative, called ‘Find Your Beat’, that aims to leverage Canadian global tennis success to get more young people involved with the sport. The campaign is spearheaded by a hero video featuring players training and performing while crowds cheer set to a soundtrack of balls bouncing off rackety… Continue reading Tennis Canada’s ‘Find Your Beat’ Campaign Leverages Elite Success To Engage A New Generation
England Rugby Kick Off Autumn Series With Integrated ‘Game Of Our Lives’ Rugby Unity Campaign
In the week ahead of the start of Northern Hemisphere rugby’s Autumn Internationals, England Rugby launched a new campaign promoting both the profressional and grassroots game called ‘The Game of Our Lives’. The objective behind the campaign is to unite everyone involved in the sport and to celebrating the people and the stories that… Continue reading England Rugby Kick Off Autumn Series With Integrated ‘Game Of Our Lives’ Rugby Unity Campaign
UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame. The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Strava’s ‘Athletes Uncovered’ Campaign Encourages Athletes To Be Unfiltered
The social network for athletes, Strava, is rolling out a new multi-platform ‘Athletes Uncovered’ campaign that aims to showcase how social media has stopped being real, and encourages its athletes to go against the grain. The initiative rallies against social media’s continued curation and the pressure to filter out reality and only share a… Continue reading Strava’s ‘Athletes Uncovered’ Campaign Encourages Athletes To Be Unfiltered
Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
This Yuletide US commercial from athletic retailer Dick’s Sporting Goods, called ‘The Gift’, might just be the sweetest storytelling spot of the festive period. It certainly aims to tug on the emotions at this traditionally family-focused time of year and bring a seasonal smile to the face. The 60-second TV ad’s narrative revolves… Continue reading Seasonal Storytelling Sweetness: Dick’s Sporting Goods ‘The Gift’ TV Spot
‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms
The Fédération Française de Rugby (FFR) launched a campaign to try and enlist 66m rugby players – the entire population of France – to mobilise support for the squad at the Rugby World Cup and to promote and expand the sport across the nation. The campaign which has been developed with agency Les Gaulois… Continue reading ‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms
‘HSBC Hour’ Leverages The Open With Free Golf For Thousands Of Youngsters
HSBC is adding to its activation around The Open with the launch of ‘HSBC Hour’ – an initiative offering an hour of free golf to children and their families at almost 300 golf UK clubs. This grass roots initiative – which is part of HSBC’s umbrella ‘Anyone’s Game’ initiative – see the financial brand… Continue reading ‘HSBC Hour’ Leverages The Open With Free Golf For Thousands Of Youngsters
British Gas Backs British Swimming With ‘Free Swims’
British Gas continues to leverage its position as the principle partner for British Swimming with its integrated ‘Free Swims For Britain’ campaign. Brand ambassador and star British Olympic swimmers Rebecca Adlington and Keri-Anne Payne front the campaign creative. The central TV spot uses Psyop animation to create realistic cartoon depictions of the… Continue reading British Gas Backs British Swimming With ‘Free Swims’
NatWest’s Secret Cricketer Helps Win Back Pride
A great example of a rounded sponsorship commitment to both the professional and the amateur sides of a sport comes from NatWest’s cricket investment. From a heritage of backing test and country cricket, right through to its CricketForce amateur and grass roots initiative, the brand has a long and deeply embedded role in supporting English cricket. A fine example… Continue reading NatWest’s Secret Cricketer Helps Win Back Pride
