A new Nike Football film, ‘The Ball Makes Us More’, celebrates the 20-year partnership between the sportswear behemoth and FC Barcelona by positioning the tie-up as the beating heart and soul of the city. The spot aims to explore and showcase the club’s legendary culture and how its style of play ‘strikes a chord… Continue reading Nike Football Celebrates 20-year FC Barcelona Partnership Via ‘The Ball Makes Us More’ Film
Tag: Shirt Supplier
Usain Bolt’s Social media Soccer Club Signing Stunt Is Smart CSR PR For UNICEF & Soccer Aid
Recently retired sprint superstar and UNICEF ambassador Usain Bolt fronted a smart social media PR stunt across his own personal platforms to promote Soccer Aid. The campaign mechanic was based around a classic ‘tease and reveal’ approach built around Bolt’s own Twitter and Instagram feeds and his Facebook page and. The ‘tease’ phase… Continue reading Usain Bolt’s Social media Soccer Club Signing Stunt Is Smart CSR PR For UNICEF & Soccer Aid
Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers
Activating its shirt supplier status, Adidas leverages the start of the new soccer season with a groovy, slightly unorthodox Manchester United campaign positioning the club and its players as entertainers and creators. Launched to coincide with the start of the 201/18 premier League season, the sportswear giant’s #HereToCreate club campaign positions the team as… Continue reading Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers
Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
A few weeks before the end of the Premiership season, Adidas joins its fellow sportswear brands in rolling out new kit launches for next season with a retro Manchester United away shirt campaign running under the #HereToCreate hashtag. Two of the primary promotional powerhouses of world football, Adidas and Manchester United know that a… Continue reading Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
Hartley/Greenwood Front Canterbury’s England Rugby Fan Commitment Prank Prior To 6 Nations
Canterbury rugby ambassadors Dylan Hartley and Will Greenwood front a hidden camera stunt spot that tests unsuspecting England rugby fans’ commitment to the team shirt via a set of comic live scenarios. Initially each fan is personally greeted by England Rugby captain Hartley in the lobby of of the London Marriott Hotel Twickenham before… Continue reading Hartley/Greenwood Front Canterbury’s England Rugby Fan Commitment Prank Prior To 6 Nations
New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’. The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch
Australian Rugby Union kit partner ASICS began its Rugby World Cup marketing offensive back in June with a launch campaign for the 2015 Wallabies strip called #StrongerTogether. The push was fronted by a classic, action-led, darkly-lit spot featuring Wallaby players in training. The central launch film, rolled out in early July to… Continue reading ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch
