Corona is stepping up its ATP World Tour sponsorship activation with the release of a free tennis mobile app. Launched to boost brand and sponsorship awareness in the build up to the culmination of the tennis season at the ATP World Tour Finals tournament in London’s O2 later in November, the app is being… Continue reading Corona Ready To Serve App Game Promotes ATP Final
Tag: Outdoor
Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
After Brazil and The Philippines, Coca-Cola’s Happiness Truck found its way to New Zealand as part of the soft drink behemoth’s activation as the Official Tournament Supplier of Non-Alcoholic Beverages for Rugby World Cup 2011 in New Zealand. Teaming up with former All Black captain Tana Umaga, the truck is part of Coke’s… Continue reading Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
Heineken’s Rugby Code Work Spread Via Social Media
Heineken’s integrated campaign leveraging their sponsorship of the New Zealand Rugby World Cup is focused on the unwritten code of values in rugby union: respect, sportsmanship, loyalty and passion. The beer giant’s fourth Rugby World Cup sponsorship campaign (following its work in South Africa in 1995, Australia in 2003 and France in 2007), explores… Continue reading Heineken’s Rugby Code Work Spread Via Social Media
Lavazza Baristas Wake Up Wimbledon Players & Fans
Italian coffee outfit Lavazza became the official coffee sponsor of the 2011 All England Club Lawn Tennis Championships. Adding Wimbledon to its other sponsorships which include the 2011 Slow Food Campaign and backing the ’50 Best Restaurants in the World’ awards. To amplify the sponsorship, the brand was busy around the venue through… Continue reading Lavazza Baristas Wake Up Wimbledon Players & Fans
WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
In May, the WTA launched ‘Strong Is Beautiful’ – an integrated, 80-market, 24-month campaign featuring women’s’ tennis stars sharing their personal stories online and on social media including Facebook, Twitter and YouTube (as well as TV, print and more traditional platforms). It focuses on the personal stories, struggles, pressures, inspirations and dreams of the… Continue reading WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
UEFA’s 8-Day Hyde Park Champions League Festival
As if to prove that a simple, old-style fan zone is no longer enough, 2011’s UEFA Champions Festival in London’s Hyde Park was an eight-day celebration in the run-up to the final. The festival in Hyde Park was free and ran from 21 May to 28 May. Final ambassador Gary Lineker opened to event… Continue reading UEFA’s 8-Day Hyde Park Champions League Festival
Gillette Gives Jeter World’s Biggest Outdoor Shave
Gillette’s giant poster campaign – ‘Everday Masterpiece’ – is fronted by brand ambassador ans baseball star Derek Jeter. Jeter, the franchise player of the star studded New York Yankees, features on a giant billboard which changes each day to reflect and project the stages of a man’s grooming routine. A team repaints the… Continue reading Gillette Gives Jeter World’s Biggest Outdoor Shave
Unilever’s Sunflower Seed Sponsorship Push
Ai Weiwei’s Unilever Series commission, ‘Sunflower Seeds’, has been promoted heavily both by the brand and gallery through a series of multi platform channels as well as via traditional media and PR work. The central website includes interpretation text, artist quotes, video and one-to-ones with the artist. Other cyber activation ranges from YouTube seeding… Continue reading Unilever’s Sunflower Seed Sponsorship Push
Absolut Sponsors Dublin’s Gay Theatre Festival
2010 sees Absolut again sponsor Dublin’s Gay Theatre Festival in the first half of May. The backing comes with naming rights: when the sponsorship of the six year old event began last year, the event’s title switched from the International Gay Theatre Festival to the Absolut Gay Theatre Festival. Nevertheless, it remains a… Continue reading Absolut Sponsors Dublin’s Gay Theatre Festival
HSBC Sponsors British Museum’s Indian Summer
HSBC launches an Indian-themed marketing campaign to promote its sponsorship of ‘Indian Summer’ – a season of exhibitions at the British Museum. The promotional campaign, by RMG Connect, spans press, outdoor and digital work – including an online film. The campaign is designed in the style of Indian art form ‘rangoli’ – Rangoli… Continue reading HSBC Sponsors British Museum’s Indian Summer
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
