Tag: Launch event

Nike & Corteiz Send World Into Panic Via ‘Rules The World’ Air Max 95 Drop Spot

Nike teamed up with London based streetwear brand Corteiz at the start of March on a frenzied Air Max 95 spot called ‘Rules The World’ showing the lengths people will go to get their hands on the kicks.   The London-based imprint’s collaboration, which imagines an unbearable world in which the latest drop of upcoming… Continue reading Nike & Corteiz Send World Into Panic Via ‘Rules The World’ Air Max 95 Drop Spot

Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch

Iconic 77 and Fresh Base Productions teamed up to launch a new agency promotional campaign featuring Ballers Models athlete Walid Saleh and championing the Paralympic dream and promoting Iconic 77’s own-brand magazine launch which showcases the network’s capabilities.   The digital and print product – ICONIC MAG Issue 1 – celebrates and elevates cultural figures… Continue reading Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch

Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’

Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and exercise ‘Enjoyment Gap’.   The fresh wave of UK work is a call-to-arms to the country’s sports clubs and exercise outfits and follows on from research which found that,… Continue reading Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’

Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup

On 14 September, Cricket Australia and sportswear supplier ASICS unveiled the Australian Men’s Cricket Team’s kit for the upcoming ICC Men’s T20 World Cup – the first design to acknowledge Australia and Australian Cricket’s deep connection to First Nations people and cultures.   Featuring the iconic Walkabout Wickets artwork and paying tribute to past, present… Continue reading Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup

Spanish Women’s Team Beer Sponsor Cervezas Victoria ‘Victoria a Victoria’ Tribute To 1st Female Star To Sign A Contract

Cervezas Victoria, the official beer of the Royal Spanish Football Federation (RFEF), leveraged excitement around the women’s UEFA Euro 2022 by paying tribute to the first female footballer to sign a contract in Spain – Victoria Hernández.   Hernández, who signed to play for the Madrid club Olímpico de Villaverde in 1971, is the star… Continue reading Spanish Women’s Team Beer Sponsor Cervezas Victoria ‘Victoria a Victoria’ Tribute To 1st Female Star To Sign A Contract

Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign

Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign called ‘Disruption By Design’.   The fresh collection, designed by Castore in collaboration with a team England cricket stars – including Joe Root and Jos Buttler… Continue reading Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign

Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport

A new initiative from Ford Performance, the racing division of Ford Motor Company, called ‘The W Track’ was based around a customised virtual racing track that allows drivers to experience just how hard it is for women to get into motorsports.   Created alongside brand and customer experience agency VMLY&R and launched to leverage International… Continue reading Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport

Michelob Ultra’s New Sportswear Collection Balances Fit & Fun & Is Promoted Via ‘Train your FUN Side’ Campaign

In mid-January Michelob Ultra teamed up with creative independent agency GUT Mexico City to launch a campaign called ‘Train your FUN Side’ which promotes the beer brand’s first ‘dry-fun’ sportswear collection called ‘Michelob Origins’.   The campaign seeks to challenge preconceptions about wellbeing and the life balance between ‘keeping fit’ and ‘having fun’. It showcases… Continue reading Michelob Ultra’s New Sportswear Collection Balances Fit & Fun & Is Promoted Via ‘Train your FUN Side’ Campaign

Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group

Bajaj Allianz General Insurance launched a ‘#Care4Hockey’ campaign on 9 December with integrated creative fronted by India’s women’s hockey captain Rani Rampal which seeks to boost national recognition for field hockey and showcase how supporting someone to achieve their personal goals can make a wider difference to society.   Athlete ambassador Rampal, the face of the… Continue reading Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group

England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign

Umbro revealed new England Rugby home kits for the England men’s and women’s teams for the 2021/22 season on 6 October and promoted the new jerseys through a campaign called ‘It’s Time’.   The campaign title referees to the fact that the launch marks the first time in the professional era of the women’s game… Continue reading England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign

England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron

Late September saw England Rugby and Saracens star Maro Itoje unveiled as the face of the M&S Collection and Autograph menswear ranges for AW21 via a parallel launch event and marketing campaign.   The stalwart UK clothing and food retailer said that it wanted to work with Itoje as he presents a “the perfect style… Continue reading England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron