Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
Tag: Launch event
MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
MLS ‘Jersey Week’ is being positioned as a league tradition, but is actually the latest marketing experiment in the form of an alliance between the league, its franchises, the players and equipment supplier Adidas. The league and its kit partner have co-ordinated a series of kit launches (12 to be precise) in late February… Continue reading MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
Adidas ‘Boost’ Launch Spans Star Events & Local Runs
After a few weeks of traditional and PR and digital hype (including this online teaser film…) Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie. Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs
Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on what must be the shiniest tennis court ever built formed a kaleidoscopic visual effect – thus creating a fashionable and fascinating set of images. McCartney’s… Continue reading Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Red Bull Racing’s Mark Webber Fronts Casio Edifice Monaco Harbour Launch Campaign
In Late May, ahead of Formula One’s Monaco Grand Prix flagship race, Casio activated its partnership with Red Bull Racing to launch its new Edifice with a limited edition race team watch and a campaign fronted by driver Mark Webber. To promote the new Edifice (EFR-520RB) range and the linked Red Bull limited edition,… Continue reading Red Bull Racing’s Mark Webber Fronts Casio Edifice Monaco Harbour Launch Campaign
Adidas Tango 12 Launches Euro 2012 Activation
Adidas leveraged its marketing rights with UEFA with a launch campaign for the tournament matchball – the Tango 12. Vincent Del Bosque, manager of holders Spain, unveiled a giant version of the new ball at a ceremony in the Olympic Stadium in Kiev. The launch also included a new web video (which… Continue reading Adidas Tango 12 Launches Euro 2012 Activation
Nike’s England Kit Colour Controversy Targets Youth
‘New Blood, New Skin’, the Nike campaign based around the new England kit for the upcoming Rugby World Cup in New Zealand, is an attempt to engage with a more youthful and urban target. Launched in August, a month before the competition kicks off, the initiative aims to consolidate Nike’s position in the… Continue reading Nike’s England Kit Colour Controversy Targets Youth
MLB & Budweiser’s Heroes Home Run Programme
Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation. The ‘Here’s To Heroes’ initiative launched with the first game of the 2011 MLB season and aims to show the brand’s (and its consumers’) gratitude to ‘those… Continue reading MLB & Budweiser’s Heroes Home Run Programme
