Tag: Formula One

Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign

Swisse Wellness continues to use sports sponsorship as a key pillar of its global expansion strategy and is activating its new ‘official supplier’ status with the Scuderia Ferrari racing team via an integrated, international campaign rolling out around the first F1 race of the season.   In the days leading up to the Australian GP,… Continue reading Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign

Channel 4 Launches ‘Race Into The Unknown’ Promo (Sponsored By Kayak) Ahead Of New Formula One Season

10 days ahead of the start off the new Formula One season, which kicks off on 25 March with the Australian Grand Prix, UK co-broadcast rights holder Channel 4 rolls out a promotional campaign (sponsored by travel search engine Kayak) to generate excitement around the new championship and grab its share of the petrol head… Continue reading Channel 4 Launches ‘Race Into The Unknown’ Promo (Sponsored By Kayak) Ahead Of New Formula One Season

Red Bull F1 & Bath Rugby Face Off In An ‘Car’ Vs ‘Forwards’ Scrum Stunt

One F1 car took on a forward pack of eight rugby players in a scrum stunt to promote Bath Rugby’s new partnership with Red Bull.   The face-off saw Red Bull Racing’s the double title-winning RB8 F1 car take on 900kg of human muscle at Bath’s Farleigh House training ground.   Three-time grand prix winner… Continue reading Red Bull F1 & Bath Rugby Face Off In An ‘Car’ Vs ‘Forwards’ Scrum Stunt

Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’

UPS, the official logistics and shipping partner of Ferrari F1, offered fans a chance to have their faces carried on the sidepods of the on the Scuderia Ferrari Formula One car at the 2015 Chinese Grand Prix via a special mosaic of the UPS shield.   The UPS Facebook page asked fans to upload their… Continue reading Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’

Lotus F1’s Music Partnership With Columbia Records

The new Formula One season roared into action in Melbourne last weekend with a victory for Kimi Räkkönen’s Lotus, which must have been music to the ears of Columbia Records which has signed a season-long sync deal with the team.   This innovative partnership will see Columbia provide free regular streaming playlists on the team’s… Continue reading Lotus F1’s Music Partnership With Columbia Records

Vodafone McLaren’s Button Makes Johnnie Walker Blend

When it comes to celebrating an ongoing, long-term and valued sponsorship, what can be better than toasting the partnership with a wee drop of something special?   As part of its ongoing, umbrella “Step Inside the Circuit” global campaign, Johnnie Walker has added a new element (well, a new blend actually) to its Vodafone McLaren… Continue reading Vodafone McLaren’s Button Makes Johnnie Walker Blend

Red Bull Racing’s Mark Webber Fronts Casio Edifice Monaco Harbour Launch Campaign

In Late May, ahead of Formula One’s Monaco Grand Prix flagship race, Casio activated its partnership with Red Bull Racing to launch its new Edifice with a limited edition race team watch and a campaign fronted by driver Mark Webber.   To promote the new Edifice (EFR-520RB) range and the linked Red Bull limited edition,… Continue reading Red Bull Racing’s Mark Webber Fronts Casio Edifice Monaco Harbour Launch Campaign

Sky F1 Integrated Campaign Features Team Sponsors

  F1 team sponsors will be pleased with the new campaign promoting the BSkyB’ launch of its dedicated Sky Sports Formula 1 channel.   Acer, AMD, DHL, Johnnie Walker, Lucozade, Pirelli, Red Bull Santander, Shell, Tata and Vodafone are all team sponsors who feature prominently in Sky’s own media rights campaign.   This multi-channel initiative… Continue reading Sky F1 Integrated Campaign Features Team Sponsors