On 8 March, Sport England’s long-running and award-winning ‘This Girl Can’ initiatives rolled out a new phase in the form of a launching an image library of pictures showing diversity of women being active. The rights-free photographs – which all feature women of all different sizes and ages all being active and playing sport… Continue reading Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
Tag: Fitness
India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
To build interest in the new Fastrack Reflex 3.0 a campaign called ‘Start Anywhere’ targets Gen-Z and focuses on how the smartband can support a fluid and flexible approach to fitness. The campaign, which was conceptualised by Lowe Lintas Bangalore, seeks to promote the Reflex 3.0’s 10+ sport modes and positions it as a… Continue reading India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
FitTrack Links Body Positivity & Health Benefits In Global ‘One Size Fits One’ Campaign
A New Year campaign called ‘One Size Fits All: Live Your True Health’ from FitTrack aims to connect body positivity with health benefits. Leveraging the recent trend for body positivity, the health management technology company’s January 2021 campaign aims to drive home the message that having an affirmative body attitude can also be synonymous… Continue reading FitTrack Links Body Positivity & Health Benefits In Global ‘One Size Fits One’ Campaign
Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions
The global interactive fitness platform Peloton’s Christmas campaign in the UK and Germany showcases the energy and benefits of their studio-style workouts within the convenience and comfort of home. Set to reworkings of Nina Simone’s classic ‘Feeling Good’ (with LA rapper Duckwrth and Canadian rock duo Crown Lands), the hero spot spans TV, digital and… Continue reading Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions
YoPRO Australia Expands #FuelYourJourney With New Athlete Targeted ‘Every Millimetre Matters’ Ad
Late October saw the Danone high protein yoghurt snack brand YoPRO has launched a new Australian campaign, running under its ongoing ‘Fuel Your Journey’ brand concept’, called ‘Every Millimetre Matters’. The campaign, which was conceived and developed by independent creative agency Emotive, seeks to reminds all ‘athletes’ that absolutely everything they do – no… Continue reading YoPRO Australia Expands #FuelYourJourney With New Athlete Targeted ‘Every Millimetre Matters’ Ad
DC United Opens Its Audi Field Stadium For Free To Outdoor Fitness Industry Workouts
While its stadium remains unused as the league returned to action in its Orlando ‘MLS Is Back’ bubble tournament, DC United ensured its pitch wasn’t an idle asset and made it available to more than a dozen local fitness businesses for outdoor workouts. The initiative came in response to both a determination to be… Continue reading DC United Opens Its Audi Field Stadium For Free To Outdoor Fitness Industry Workouts
Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Reebok India launched a series of home workouts to harness the power of fitness called #WorkOUTfromHome. The initiative, developed with agency 22feet Tribal Worldwide, is an Instagram based series of virtual workouts fronted by a team of Indian athlete ambassadors including Katrina Kaif and Malaika Arora, as well as certified Reebok India’s trainers. … Continue reading Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Energade Teams Up With TROVE Wellness For Johannesburg Boot Camp Experience
Working with sport and entertainment agency Levergy, Energade partnered with TROVE Wellness for a series of fitness bootcamps in the second half of 2019 in Johannesburg through an experiential and product-based activation linked to a social competition. Territory: South Africa Agency: Levergy Objective: Energade, which was South Africa’s first sports… Continue reading Energade Teams Up With TROVE Wellness For Johannesburg Boot Camp Experience
Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown
The second half of March saw Head Tennis launch a campaign called #HEADTogether which aims to motivate and inspire tennis fans and customers during the coronavirus crisis. The objective was to provide practical and useful advice to help people to focus on staying healthy and fit during the lockdown. The main phase of… Continue reading Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace. Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Reebok rolled out its latest campaign in India in late November with creative featuring brand ambassador Katrina Kaif which acts as a call out for women across the country to find their ‘Ree’. Conceptualised and created by agency Wunderman Thompson (JWT India), the campaign is called ‘She Got Ree’ and it sees Reebok strive… Continue reading K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
A new Fitness First brand campaign, developed through VCCP Sydney, takes on the relatable challenge for so many athletes – motivation. The initiative is built around showcasing everyday vignettes in which people so often lose our fitness motivation and suggests that most of these scenarios can be solved by the mental and physical benefits… Continue reading Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
