Chelsea FC’s 2021/22 season shirt launch campaign took star players Mason Mount, Timo Werner, Hakim Ziyech and Callum Hudson-Odoi alongside Magda Eriksson, Fran Kirby, Pernille Harder and Sam Kerr (and academy players Levi Colwill and Lewis Bate) on a trip back to the 1960s in an art inspired marketing push in harness with kit partner Nike and… Continue reading Chelsea FC Team Up With Nike (& Three) For ‘It’s A Chelsea Thing’ 2021/22 Season Shirt Launch
Tag: Club
Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders
On 12 May new Dutch champions Ajax shared their latest league triumph with their fans who had been unable to come to the stadium all season via an initiative based around melting down the Eredivisie Trophy. To mark the club’s 35th top flight championship, Ajax melted down the trophy top create 42,000 star mementos… Continue reading Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders
PSG Launch Integrated 2021/2022 Season Subscription Campaign Called ‘Everything Is Better With You’
Two months ahead of the final fixtures in the 2020-2021 Ligue 1 Uber Eats season, Paris Saint-Germain teamed up with LaFourmi agency to launch the club’s new 2021-2022 season ticket subscription campaign with the importance of fans in the creative spotlight. The multi-channel campaign, called ‘Everything Is Better/Stronger/More Beautiful With You’. The integrated… Continue reading PSG Launch Integrated 2021/2022 Season Subscription Campaign Called ‘Everything Is Better With You’
Red Star FC’s Full Stadium Game Day Immersive Audio Experience
In late December, French football club Red Star FC launched a game day audio experience for its fans called ‘Stadium Filled’. With its supporters, like so many other fans in world football, unable to attend games in person, the objective was to offer an immersive audio experience mirroring the emotions of a live match… Continue reading Red Star FC’s Full Stadium Game Day Immersive Audio Experience
Real Betis Promotes New SoyBético Card Via ‘Largest Field In The World’ Social Campaign
On 22 December La Liga team Real Betis launched new campaign called ‘The Largest Field In The World’ which aimed to promote the new ‘SoyBético’ card for 2021. The emotional social spot starred Javier Romero – a groundskeeper who has been painting the lines of the club’s Benito Villamarín stadium for the last 26… Continue reading Real Betis Promotes New SoyBético Card Via ‘Largest Field In The World’ Social Campaign
Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
Late September saw Atlético de Madrid roll out a musically-led campaign called ‘Partido a Partido / Match By Match’ which sets out to support those who have a different and more communal way of seeing life through the coronavirus pandemic. The charitable initiative, part of the Atlético de Madrid Foundation’s solidarity project, focuses on… Continue reading Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
Saints Launch 2020/21 UA Strip Through Online Arcade Style Gaming ‘Defying The Odds’ Initiative
8 July saw Premier League side Southampton FC launch its new home kit for the 2020/21 season, created by supplier Under Armour, through a bespoke online and mobile game within which the visuals of the new shirt became unlockable for players/fans completing level three. The arcade style game, called ‘Defying The Odds Since 1885’,… Continue reading Saints Launch 2020/21 UA Strip Through Online Arcade Style Gaming ‘Defying The Odds’ Initiative
Borussia Dortmund Engage & Entertain Chinese Supporters Via First Online Fan Party
With Bundesliga matches postponed by the coronavirus crisis, Borussia Dortmund hosted a digital fan viewing party to keep their fans engaged and entertained despite the absence of action on the pitch. Instead of the derby game against Schalke 04, BVB teamed up with digital agency partne Mailman to host a live-stream digital online fan… Continue reading Borussia Dortmund Engage & Entertain Chinese Supporters Via First Online Fan Party
Manchester United Launch Language-Led ‘Ignored’ Mental Health Campaign
Mid February saw Manchester United launch a new campaign, called ‘Ignored’, which sought to raise awareness of the vital role of language and of the impact it has on mental health. ‘Ignored’ is fronted by star players from the club’s men’s and women’s teams and it seeks to encourage supporters to overcome stigmas around mental… Continue reading Manchester United Launch Language-Led ‘Ignored’ Mental Health Campaign
Chelsea Player Whatsapp Group ‘Chels Chat’ Video Showcases Stars Skills Over EPL Winter Break
A fresh fan initiative from Chelsea FC leveraging the Premier League’s first Winter Break and providing content for supporters missing their weekly football fix sees the club invite fans into the players’ group chat. To bring supporters closer to the stars and offer an insider perspective on the team’s break, the club launched ‘Chels Chat’… Continue reading Chelsea Player Whatsapp Group ‘Chels Chat’ Video Showcases Stars Skills Over EPL Winter Break
Chelsea FC Promotes Festive Derbies Via Video Led ‘All Eyes On London’ Campaign
Working with agency Dark Horses, late December saw Chelsea Football Club roll out a campaign promoting its London derby festive fixtures called ‘All Eyes On London’ The international work aims to drive awareness of and buzz around the games and to boost television audience for its two Christmas period capital city derbies: games against… Continue reading Chelsea FC Promotes Festive Derbies Via Video Led ‘All Eyes On London’ Campaign
City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History
Manchester City and kit partner Puma revealed the club’s new home and away strips for the 2019/20 season with a campaign that pays tribute to city’s industrial and cultural heritage (and which also feature the club’s 125th anniversary crest). A purple accented new home kit includes a ‘woven jacquard wave pattern’ through it to… Continue reading City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History
