Driving engagement through the festive season with an advent calendar countdown is an obvious way to serve fans property-related content on a regular basis – and teaming up with sponsors to open those daily doors is another no brainer. But is the smartest seasonal tactic to work with a single sponsor across advent, or… Continue reading Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes
Tag: Club
Adidas 26rs: Branded London Marathon Running Club
Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 miles. In addition to logo presence across a slew of London Marathon assets from runner number badges to the finish line banner (and plenty of… Continue reading Adidas 26rs: Branded London Marathon Running Club
Wolf Blass’ England Rugby Platinum Club
Wolf Blass, which renewed its sponsorship as the official wine of England Rugby and the official wine supplier of the Rugby Football Union until 2012, digitally activated its rights via its Platinum Club using the tagline: ‘For the love of wine, for the love of the game’ An exclusive brand-owned members club, spearheaded online at… Continue reading Wolf Blass’ England Rugby Platinum Club
