Tag: Australian Football League

Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign

Sportsbet promotes and previews the new AFL season via the fourth instalment of its annual ‘AFL Call Centre’ campaign.   Created in a collaboration between the bookie’s in-house marketing team and production agency Sherpa, the campaign calls upon all 18 clubs as fans ring the phone off the hook at the AFL Call Centre.   The… Continue reading Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign

AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’

The last day of May saw title sponsor Toyota (Australia) celebrate the 11 June return of the AFL with a spot called ‘We Bounce Back’ which sets out to offer optimism for the future that the worst of the pandemic might be behind us and to leverage anticipation and excitement around the game’s return.  … Continue reading AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’

Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser

Toyota Australia teamed up with AFL legend Jonathan Brown for an initiative called ‘IT’S TIME TO RAI$E’ designed to inspire Aussie footy fans to support local football clubs.   This campaign rallying cry, created in harness with specialist sport and entertainment agency Gemba, builds upon Toyota’s long-running ‘Good for Footy’ raffle.   This annual raffle… Continue reading Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser

AFL Anything Is Possible Promo Led By Mason Cox Spot Extends ‘Don’t Believe in Never’

The Australian Football League (AFL) rolled out a launch campaign for the 2019 Toyota AFL Premiership Season launch campaign that showcases a set of stories that demonstrate the league’s ability to create moments that prove anything is possible.   Launched in mid March and developed in harness with creative agency Clemenger BBDO Melbourne, the initiative… Continue reading AFL Anything Is Possible Promo Led By Mason Cox Spot Extends ‘Don’t Believe in Never’

AFL Launches All Inclusive ‘GenW’ Brand Platform Ahead Of New NAB AFLW Season Kick Off

Mid January saw the Australian Football League (AFL) launch a new brand positioning for AFL Women’s prior to the kick off of the NAB AFLW Competition.   The GenW Platform was created to showcase the diverse group of people that form the AFLW’s growing and incredibly passionate fan base and the launch campaign is running… Continue reading AFL Launches All Inclusive ‘GenW’ Brand Platform Ahead Of New NAB AFLW Season Kick Off

Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums

In an Australian sports first, AFL fans in-stadium are able to see live Telstra Tracker player data on the pitchside perimeter LED boards.   This new at-game spectator utility, which is initially available for AFL matches in Melbourne at both the MCG and the Etihad Stadium (formerly the Docklands Stadium), has been developed through a… Continue reading Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums

QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience

Insurance outfit QBE activated its alliance with long-term partner the Sydney Swans of the AFL through an immersive, 360- degree virtual reality AFL match day experience.   The new tech, leading edge activation was pitched as the first of its kind.   Working with sports and entertainment agencu Octagon Australia, as well as with Rapid… Continue reading QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience

AFL Launches New Season ‘Don’t Believe In Never’ Brand Platform With Trio Of Short Films

Ten days ahead of the 22 March kick-off of the new 2018 Toyota Premiership season, the Australian Football League (AFL) released a new brand platform called ‘Don’t Believe In Never’.   The campaign started with a trio of short films showcasing remarkable stories of passion, dedication, overcoming adversity and triumph within the AFL game.  … Continue reading AFL Launches New Season ‘Don’t Believe In Never’ Brand Platform With Trio Of Short Films

AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members

Early March saw the Adelaide Football Club, nicknamed the Crows, launch a new augmented reality offering for its Crows Women’s Team members.   The ‘Crows AR App’, developed for the Australian Football League (AFL) team by Brisbane’s line26, is promoted as an exclusive benefit for those who’ve signed up as Crows Women’s Team members in… Continue reading AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members

Swisse Wellness Activates AFL GHrass Roots Via ‘Best Off Ground’ Awards Initiative

Swisse Wellness is activating its AFL rights with a new grass roots initiative engaging fans and asking them to nominate their entries for the ‘Swisse AFL Best Off The Ground’ Award.   The initiative aims to celebrate l​ocal football club champions and is built around a search for the most dedicated and passionate Australian Rules… Continue reading Swisse Wellness Activates AFL GHrass Roots Via ‘Best Off Ground’ Awards Initiative

Sydney Swans Stars Front ‘Mobile Phone Distraction’ Road Safety Initiative From NSW Transport

A new educational initiative in Australia sees Transport For New South Wales team up with the Sydney Swans to urge younger drivers to forgo mobile distractions and keeps their hands off their phones when behind the wheel.   The regional transport organisation and the Australian rules football club link up on a campaign highlighting the… Continue reading Sydney Swans Stars Front ‘Mobile Phone Distraction’ Road Safety Initiative From NSW Transport