Australian media giant Foxtel’s new #ThanksCoach campaign supports grassroots Australian Football couches and communities. The pay TV, broadband and phone giant is working with the AFL Coaches Association (AFLCA) on #ThanksCoach: an integrated campaign that aims to encourage local players to show their personal gratitude for all the work that the coaches do in… Continue reading Foxtel Teams Up With AFL Coaches For ‘Thanks Coach’ Grassroots & Masterclass Initiative
Tag: Australian Football League
Ambassadors, Passion & Support Powers New Swisse AFL ‘Take On The Season’ Campaign
Swisse Wellness is activating partnership with the Australian Football League (AFL) by rolling out a new endorser led campaign focusing on preparation, passion and support right across the game both on and off the pitch. The initiative, developed with agency Noisy Beast, is spearheaded by a new set of four player endorser deals with… Continue reading Ambassadors, Passion & Support Powers New Swisse AFL ‘Take On The Season’ Campaign
NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Celebrating the climax of the Australian football season, AFL sponsor National Australia Bank (NAB) is partnering with Snapchat on a bespoke lens enabling users to become ‘Mini-Legends’ for the 2016 Toyota AFL Grand Final. This innovative Snapchat Lens enables fans to turn themselves into one of the AFL stars from both teams playing in… Continue reading NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Mid September sees Virgin Australia activate its Australian Football League (AFL) rights with a new ‘Together We Fly’ campaign that aims to uses fan passion and team colours to showcase diversity and unity. Fronted by three AFL stars, the initiative is led by a 60-second hero commercial that highlights the spirit of the league… Continue reading Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship
In Australia Audi has activated its AFL Hawthorne Football Club sponsorship with the launch an integrated campaign called ‘Greatness Never Rests’. Developed in harness with agency 303 MullenLowe (with post production from Fin and FX/music by Rumble Studios), Audi’s inaugural AFL marketing for the Hawks is spearheaded by a TV spot called ‘The Impossible… Continue reading ‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship
AFL’s New Season Fan-Focused ‘You Make The Game’ TV -Led Campaign
The Australian Football League (AFL) celebrates the launch of its 2016 Toyota AFL Premiership Season with new creative running under its existing ‘You Make The Game’ platform. Led by a fresh TV spot, developed in harness with agency Cummins & Partners Melbourne, the push champions the role of fans in developing the AFL through… Continue reading AFL’s New Season Fan-Focused ‘You Make The Game’ TV -Led Campaign
iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad
A simple, minimalist traditional print execution or a subtle summary of a fan’s online day? You decide! Early October saw Hawthorne Hawks shirt sponsor iiNet run a single execution newspaper ad campaign on the morning off the Australian Football League (AFL) team’s Grand Final clash with Freemanetle Dockers. On first viewing the… Continue reading iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad
