To activate its inaugural year as the official beer partner of the Australian Open Stella Artois set up an artists studio on-site which created an artwork each day to represent life at the tournament. The initiative, called ‘The Life Artois – Captured Live’ saw four resident artists chosen from each of the Grand Slam… Continue reading Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
Tag: Auction
Busch Beer Marks 40-Year NASCAR Partnership With #Car2Can Daytona 500 Contest
Busch decided to celebrate its 40-year tie-up with the Daytona 500 by literally turning Busch-driver Kevin Harvick’s No.4 car into a limited-edition Busch Car 2 Can collection. The activation, developed in harness with agency Deutsche NY, celebrates the beer brand’s status as the longest running sponsor of NASCAR, The competition offers NASCAR fans,… Continue reading Busch Beer Marks 40-Year NASCAR Partnership With #Car2Can Daytona 500 Contest
libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
Alibaba and Intel used the Consumer Electronic Show 2019 to unveil an inventive partnership to develop AI-powered 3D athlete tracking technology for the Tokyo 2020 Olympic Games (and beyond). Announced at the CES on 8 January and amplified across both brands’ digital and social channels as well as through a PR push, the alliance aims to offer… Continue reading libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction
The NRL ‘Instabilia’, based around July’s Holden State Of Origin series, was the world’ first real-time memorabilia auction: a unique initiative offering Australian rugby league fans a instant, live chance to own a piece of tournament memorabilia. The items – which range from headgear, shirts, shorts, posts and kicking tees – are all encased… Continue reading NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction
NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
In February top US auto racing property NASCAR and one of its flagship events Daytona 500 teamed up to create a live social activation in the form of the first-ever ‘Hashtag 500’ – a Twitter race among fans that rewarded winners with memorabilia from the NASCAR Sprint Cup Series race. The campaign, developed by… Continue reading NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
Royal Ascot ‘Great British Drama’ Collage Mixes Art & Social
The summer season has arrived in the UK and that means Royal Ascot and this year’s meeting was celebrated (and marketed) when the racecourse owners commissioned artist David Mach to create a collage work to bring to life the wonderful stories of world-class racing, pageantry and fine dining which together create the ‘Great British Drama’… Continue reading Royal Ascot ‘Great British Drama’ Collage Mixes Art & Social
Honda’s Vine Auction Aims To Help UDITA Save US Drive-Ins
‘Project Drive-In’ sees Honda partner with the United Drive-In Theatres Association (UDITA) on a Vine Auction aimed at saving US drive-in movie theatres under threat from the cost of the switch from 35mm to digital. Not a sponsorship, but an interesting CSR-led alliance between a national industry organisation and global car brand is an… Continue reading Honda’s Vine Auction Aims To Help UDITA Save US Drive-Ins
NRL Launch State Of Mind CSR Campaign At State Of Origin
Australia’s National Rugby League (NRL) is working in tandem with the country’s key mental health providers to launch a mental wellness campaign – What’s Your State Of Mind’ – leveraging interest in its flagship ‘Holden State Of Origin’ series. Using the profile of Australia’s most watched sports series, the objective is to help breakdown… Continue reading NRL Launch State Of Mind CSR Campaign At State Of Origin
M&S & Oxfam’s 1-Day Clothes Exchange Clear Out
A new animated webfilm, from artist Will Barras, promotes and explains the new ‘Clothes Exchange partnership between UK charity Oxfam and bellwether retailer M&S. The two have teamed up to help shoppers support the world’s poorest people. The idea is simple, bring your old M&S clothes or soft furnishings to any Oxfam shop… Continue reading M&S & Oxfam’s 1-Day Clothes Exchange Clear Out
