Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver. The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver
Tag: Fund Raising
Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Scotiabank launched a new ice hockey campaign in January – running under its #HockeyForAll platform – built around a new children’s book called ‘The Hockey Jersey’ which seeks to help close the sport’s diversity gap and help all kids see themselves both on the ice and on the page. A long-time hockey supporter, the financial brand’s campaign… Continue reading Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Golf Apparel Company MR.MA Launches One-Armed Hoodie To Support Vets & The Simpson Cup
MR. MA, a year-old golf apparel company based in Austin (Texas), supports injured military veteran golfers and others ‘who’ve persevered and inspire’ and in September launched a social and PR campaign promoting a new One-Armed Hoodie for amputee vets. All proceeds from the hoodie benefit The Simpson Cup: the annual Ryder Cup styled tournament… Continue reading Golf Apparel Company MR.MA Launches One-Armed Hoodie To Support Vets & The Simpson Cup
Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
Frito-Lay owned Cracker Jack rolled out a ‘Cracker Jill’ campaign championing women’s equality in sports which leveraged the 2022 Major League Baseball (MLB) season and the snack brand’s long-running links to the game. The initiative revolved around the 125-year-old Cracker Jack brand’s empowering gender equality makeover which saw its iconic ‘Sailor Jack’ brand character… Continue reading Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
To mark the 10th year of its partnership with men’s health charity Movember, Gillette UK teamed up with football legend and sports ambassador Ian Wright, plus YouTube stars Chunkz and Harry Pinero to launch #WrightysMoChallenge to raise funds and awareness for Movember. Every November, Movember (the men’s health charity focusing on mental wellbeing, suicide prevention, prostate cancer,… Continue reading Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the Boys & Girls Clubs of America during its regular season ‘Home Means Everything’ runs batted in (RBI) fund raising activation. By the time the final… Continue reading loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Following the successful 2020 #MessFreeChallenge, General Mills brand Old El Paso again teamed up with Australian tennis star Nick Kyrgios (and his NK Foundation) for a 2021 iteration based around a basketball Slam Dunk viral challenge to demonstrate that its Tortilla Pockets deliver a mess-free Mexican experience and raise funds for Food Bank Australia. … Continue reading Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Team GB Teams Up With British Red Cross & TikTok To Inspire & Fundraising Via #IsolationGames
Mid-April saw Team GB and the British Red Cross partner to launch an initiative called #IsolationGames – an initiative that simulteanously challenges UK athletes and the public to recreate the ‘lost’ summer of sport from their own homes. Building on a background of summer sporting events being postponed and cancelled all around the world,… Continue reading Team GB Teams Up With British Red Cross & TikTok To Inspire & Fundraising Via #IsolationGames
Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
To activate its inaugural year as the official beer partner of the Australian Open Stella Artois set up an artists studio on-site which created an artwork each day to represent life at the tournament. The initiative, called ‘The Life Artois – Captured Live’ saw four resident artists chosen from each of the Grand Slam… Continue reading Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
MLB & ALS Association Leverage Playoffs With ‘Knock ALS Out Of The Park’ Cause Campaign
At the start of October, as the Playoffs got under way, Major League Baseball (MLB) teamed up with the ALS Association to launch a campaign called “Knocking ALS Out Of Park”. The initiative, developed in harness with agency BBDO NY, aims to further raise awareness of a funds for the search for a cure… Continue reading MLB & ALS Association Leverage Playoffs With ‘Knock ALS Out Of The Park’ Cause Campaign
Prostate Cancer UK & LMA Launch New ‘Men, We Are With You’ Campaign Ahead Of New Season
Launched on 31 July, a few days ahead of the 2019/20 season kick-off, the League Managers Association (LMA) leveraged its partnership with Prostate Cancer UK to raise awareness of a disease that claims the life of one man every 45 minutes. The ‘Men, We Are With You’ campaign features some of British football’s biggest… Continue reading Prostate Cancer UK & LMA Launch New ‘Men, We Are With You’ Campaign Ahead Of New Season
