Ecuadorian financial services outfit Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito football team (LDU), launched an at-stadium campaign to promote gender inclusion and equality in sport by staging a football match with a twist – there were no players. The bank worked with its Quito based football club partner and… Continue reading ‘Unseen Players’ Sees LDU Sponsor Banco Pichincha Champion Gender Equality In Ecuadorian Football
Tag: Women’s Football
Nike (& NFL) ‘Stronger Than One: Lose Count’ Super Bowl Initiative Supports Female Flag Football
Lose Count, the latest film in Nike’s ongoing ‘Stronger Than One’ social video series dedicated to empower NFL athletes and football players to create positive change in their communities, focuses on women’s flag football. Launched a few days ahead of Super Bowl LV, the sportswear behemoth’s spot (which didn’t actually run during the Big Game itself – despite… Continue reading Nike (& NFL) ‘Stronger Than One: Lose Count’ Super Bowl Initiative Supports Female Flag Football
Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign
Coca-Cola sports drink Powerade encouraged Australians to ‘Sweat It Out’ in a new campaign promoting Powerade ION4 Active Water fronted by soccer stars Sam Kerr and cross code Paralympian Dylan Alcott. The Australian women’s national football team skipper and Chelsea striker and the Australian wheelchair basketballer and wheelchair tennis player star in an integrated… Continue reading Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign
‘Footeuses’ Documentary Shines The Spotlight On Female French ‘Concrete Footballers’
Following in the footsteps of the popular French documentaries ‘Concrete Football’ and ‘Ousmane’, comes a new initiative from Yard and Miles in the form of ‘Footeuses’: a documentary dedicated to women’s street football and urban female footballers in Paris. Extending the ‘Concrete Football’ docu-series, ‘Footeuses’ explores the female players’ reality – whether turning out… Continue reading ‘Footeuses’ Documentary Shines The Spotlight On Female French ‘Concrete Footballers’
Star Sports U-17 Women’s Football Championship ‘Grounds Know No Gender’ India Campaign
Star Sports’ launched a promotional campaign for the Hero U-17 Women’s Championship looks to promote women’s football across India called #GroundsKnowNoGender. The creative, developed by an in-house team, is led by a spot which tells the story of the journey of a child and her passion for football. The commercial’s narrative arc opens… Continue reading Star Sports U-17 Women’s Football Championship ‘Grounds Know No Gender’ India Campaign
Nike & Gurls Talk ‘Spit Fire, Dream Higher’ Doc Celebrates Women’s Grassroots Football
After the success of the Women’s World Cup and the associated spiking interested in the women’s game, Nike and Gurls Talk launched a short film to combat the danger of the spotlight shifting away from women’s football. The documentary was developed through a collaboration with the sportswear behemoth and Gurls Talk – spearheaded by… Continue reading Nike & Gurls Talk ‘Spit Fire, Dream Higher’ Doc Celebrates Women’s Grassroots Football
Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Early March saw Nike Argentina launch a campaign ahead of June’s FIFA Women’s World Cup that shines a light on the challenges female footballers must overcome and on the uneven pitch that works against women in soccer. The campaign, created by agency R/GA Buenos Aires, is led by a hero commercial called ‘Before That’… Continue reading Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Nike ‘Girls of Gwinnett: Flag Football’ Short Film Champions Women’s Football Ahead of 2019 Super Bowl
The 2019 Atlanta Super Bowl Host Committee, the NFL and the Atlanta Falcons teamed up to celebrate the groundbreaking Gwinnett Girls Flag Football League by holding an exhibition game and a rally and NFL sportswear partner Nike also chose to activate around the girls league in its Big Game marketing campaign. Nike, which is… Continue reading Nike ‘Girls of Gwinnett: Flag Football’ Short Film Champions Women’s Football Ahead of 2019 Super Bowl
Female College Footballer Toni Harris Fronts Toyota’s Rav4 Gender Barrier Busting Super Bowl Campaign
Days ahead off the Big game, Toyota launched a female empowerment Super Bowl spot that features Antoinette ‘Toni’ Harris and which promoted the new Rav4 through the idea of ‘changing the game’ Harris is the first female football player who doesn’t play a specialist position to be offered football college scholarships and the objective… Continue reading Female College Footballer Toni Harris Fronts Toyota’s Rav4 Gender Barrier Busting Super Bowl Campaign
AFL Launches All Inclusive ‘GenW’ Brand Platform Ahead Of New NAB AFLW Season Kick Off
Mid January saw the Australian Football League (AFL) launch a new brand positioning for AFL Women’s prior to the kick off of the NAB AFLW Competition. The GenW Platform was created to showcase the diverse group of people that form the AFLW’s growing and incredibly passionate fan base and the launch campaign is running… Continue reading AFL Launches All Inclusive ‘GenW’ Brand Platform Ahead Of New NAB AFLW Season Kick Off
New YouTube Spot Sees UEFA Launch A Star Led Creators Phase Of ‘Together #WePlayStrong’
UEFA has teamed up with a squad of big stars in women’s football to form a dynamic team of content creators to spearhead its new, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth (who plays for Juventus), Dutch star Shanice van de Sanden (of Olympique Lyonnais) and world champion freestyler Liv Cooke are… Continue reading New YouTube Spot Sees UEFA Launch A Star Led Creators Phase Of ‘Together #WePlayStrong’
Activative’s Top Ten: Our Pick Of Stand Out Women’s Football Campaigns From 2017/18
The FA Women’s Super League & Women’s Championship 2018/19 season kicks off on 9 September, so we’re showcasing 10 unique women’s football activations that illustrate the rise of inventive women’s football marketing. 1: Everton FC is first PL club to roll out a women’s team led kit launch with ‘Ladies First‘ 2: BT… Continue reading Activative’s Top Ten: Our Pick Of Stand Out Women’s Football Campaigns From 2017/18
