There may be 73,208 seats in the Mercedes Benz Superdome, the New Orleans stadium that will host this year’s Super Bowl XLVII, but for those 50 million or more fans who watch big sports games from the comfort of their own sofa KFC’s NFL Playoffs campaign has introduced a new term ‘Couchgating’. Launched… Continue reading KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
Tag: Stunt
Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Throughout the autumn Sony has been globally and locally activating its sponsorship of the latest Bond film with all sorts of secret agent style marketing initiatives (from the global, multi-category ‘Intelligence Gathered’ initiative to local Xperia-specific virals. But few cinema-goers will have been as intrigued as those seated in one Norwegian cinema to… Continue reading Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine placed in Antwerp’s mainline railway station, the stunt saw each consumer who popped their coins into the slot to buy a Coke Zero faced with a… Continue reading Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
RedBull Stratos Content Marketing Or Supersonic Sponsorship?
What a show! The world watched in astonishment as the Red Bull Stratos space diving project saw the energy drink and media brand partner with daredevil Felix Baumgartner to successfully complete a skydive and parachute from the stratosphere back to earth. On 14 October 2012, Austrian Baumgartner climbed in to a helium… Continue reading RedBull Stratos Content Marketing Or Supersonic Sponsorship?
Adidas’ GB Fans Beckham Photo Booth Surprise
Beckham may not have made Team GB’s Olympic football team, but he certainly made the day of 60 or so lucky Olympic fans when he joined them in a surprise photo booth adidas stunt. A fresh and fun part of Adidas’ ‘Take The Stage’ activation of its London 2012 sponsorship programme (which included… Continue reading Adidas’ GB Fans Beckham Photo Booth Surprise
Heineken Italy’s UEFA 2012 CL StarPlayer Stunt
Heineken staged a special broadcast of the 2012 UEFA Champions League final match in a pub in Milan with two legends of Italian football – Billy Costacurta and José Altafini – in the pub giving live commentary. But unknown to everyone, the Dutch beer giant’s marketers have hidden cameras everywhere in the pub… Continue reading Heineken Italy’s UEFA 2012 CL StarPlayer Stunt
Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Paddy Power continued its impressive run of guerilla stunts ambushing major sporting events when Denmark striker Nicklas Bendtner pulled down his shorts as a goal celebration – revealing the betting brand’s logo on his underwear. After scoring his second goal in the game against Portugal on Wednesday, he pulling down his shorts to reveal… Continue reading Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Augmented Reality Events In Adidas Scotland New Kit Launch
Early December, following on from the Euro 2012 draw, adidas unveiled the new Scotland kit with an augmented reality ambient launch. The initiative took place at Buchanan Galleries in Glasgow and was displayed on the shopping centre’s giant screen. Shoppers were encouraged to stand on a marked out spot on the floor,… Continue reading Augmented Reality Events In Adidas Scotland New Kit Launch
Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Betfair, the official betting partner of Manchester United, has found a connector that it hopes will appeal to both sets of football fans during the weekend of the Manchester derby – a dislike of Argentina striker Carlos Tevez. So the betting brand has created a ‘Trash Your Tevez Shirt’ initiative. It is urging… Continue reading Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Betfair Brings NZ Rugby World Cup Sheepvertising
Hardly a full on ambush, but Betfair is attempting to whip up a bit Rugby World Cup business with a stunt that sees it offer New Zealand farmers $1 for every sheep they paint with a St George’s Cross during the Rugby World Cup. Launched to coincide with the tournament’s kick off, the… Continue reading Betfair Brings NZ Rugby World Cup Sheepvertising
Games Retailer & Cinema Chain Viral Collaberation
A staged break-in at a cinema by a grop of gamers intent on playing their game on a huge movie-size screen was the launch of a promotional campaign for a new South America online games retailer Falabella Videogames. With a brief to promote the launch of a new videogame online store, and a… Continue reading Games Retailer & Cinema Chain Viral Collaberation
Lebron Decision Roasted & Toasted By Cleveland Beer
Cleveland’s own local beer producer, Great Lakes Brewing Company, mocked former local hero LeBron James just hours after his ‘decision’ to quit local team Cleveland Cavaliers for the money and glamour of life with the Miami Heat by releasing a new limited edition beer brand called “Quitness”. “Quitness” was promoted on the night as… Continue reading Lebron Decision Roasted & Toasted By Cleveland Beer
