A cricket-themed May campaign from Indian additives brand Silvin leveraged spiking interest in the sport during the KIPL 2022 season and was spearheaded by a hero spot featuring a team entirely made up of wicketkeepers – complete with with comic run-ups in full pads and chaotic scenes as wicket-keeper gloves fly everywhere. The film,… Continue reading Silvin Rolls Out Cricket-Themed Comic Commercial Emphasising A Need For The Right Mix In Additives
Tag: Oil/Petrol/Utilities
Repsol Leverages Honda Team MotoGP Title Sponsorship Via Marc Márquez Campaign
A late April Spanish campaign called ‘Not All Fuels Are The Same’ from Repsol promotes its fuel range promotes its MotoGP Championship sponsorship of the Repsol Honda Team and is built around a series of spots starring eight-time MotoGP champion rider Marc Márquez. Leveraging the team’s sponsorship in the early stages of the 21-round… Continue reading Repsol Leverages Honda Team MotoGP Title Sponsorship Via Marc Márquez Campaign
Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
NFL partner FedEx teamed up with Tennessee Titans star Derrick Henry to spotlight the benefits for small businesses to working with FedEx to manage delivery, logistics and shipping – especially during crucial, challenging times. The campaign was spearheaded by a hero spot called ‘Little Mistake, Big Demand’ which spanned TV and online channels and… Continue reading Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign
Autumn 2021 saw INEOS Hygienics enlist F1 super star Sir Lewis Hamilton to front its ‘High-Performance Hygiene’ campaign. The brand, which is an existing principal partner of Hamilton’s Mercedes-AMG Petronas Formula 1 Team, produces ethanol based sanitiser products to hospitals, institutions and to consumers. The new campaign promotes the brand in general and a… Continue reading INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign
INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
11 August saw petrochemical giant INEOS promote its new automotive sub-brand and its flagship Grenadier SUV by leveraging its title sponsorship of the INEOS Grenadiers professional cycling team with a film championing new rider and Tokyo 2020 Olympic Mountain Bike Champion Tom Pidcock. The high-adrenaline, all-action 90-second spot, ‘Tom Pidcock – Off Road’, goes… Continue reading INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 New York City e-Prix (9 to 11 July) utilising new hologram technology. Developed in harness with global agency partner Bright Partnerships and powered by PORTL,… Continue reading Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
#FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich
A pandemic-linked data initiative from Siemens and FC Bayern called #FCBayernPulse which tracked fan heartbeats during games to showcase fan/team real-time game connections culminated in a season-ending #HeartbeatFinal campaign which tracked fan heartbeats during the final game and turned them into funds for the #WeKickCorona programme supporting local charities combatting the pandemic. Territory: Germany… Continue reading #FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich
Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign
The 2 March multi-strand digital ‘We Live Performance’ campaign unveiling the new 2021 Mercedes-AMG F1 W12 E and building excitement ahead of the new Formula One season was spearheaded by twin promotional pillars: a 30-minute live streamed car launch from the team’s Brackley base hosted on its YouTube channel which was partnered by a 60-second… Continue reading Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign
Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges
Xylem’s ‘Be A Water Hero’ activation of its Manchester City FC partnership calls on City supporters and all football fans to make small changes to everyday habits to help address water issues at home and worldwide The global water technology company Xylem and the Premier League club have teamed up for ‘Be a Water… Continue reading Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges
‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Atlanta Braves sponsor and gas station brand RaceTrac is engaging baseball fans through the pandemic through its two-year sponsorship of the team’s home game sprint mascot phenomenon – ‘The Freeze’. ‘The Freeze’ is one of the most popular and best known in-game attractions in US sports: at every Braves home game since 2017 fans… Continue reading RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film
Released to mark World Conservation Day, ‘The End of Football’ is a short film by water tech company Xylem which leverages its Manchester City partnership to educate football fans about the serious and growing water challenges facing our planet. Territory: UK Agency: Brave Objective: The brief to creative agency Brave… Continue reading Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film
