A pandemic-linked data initiative from Siemens and FC Bayern called #FCBayernPulse which tracked fan heartbeats during games to showcase fan/team real-time game connections culminated in a season-ending #HeartbeatFinal campaign which tracked fan heartbeats during the final game and turned them into funds for the #WeKickCorona programme supporting local charities combatting the pandemic. Territory: Germany… Continue reading #FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich
