Twitter is rolling out a baseball-themed integrated marketing campaign, led by US TV spots running during the World Series, which aim to showcase a new way to get the best of the Fall Classic via the microblog. The creative itself includes collated tweets from MLB’s Playoff games as seen from within Twitter’s new… Continue reading Twitter Uses World Series For TV-Led Integrated ‘Post Season Moments’ Campaign
Tag: NASCAR
‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops
Over Memorial Weekend, tire and rubber giant Goodyear leverages its NASCAR rights to generate support for the US military through its Goodyear Gives Back initiative – a multi-platform charitable programme benefiting the charity Support Our Troops. The most visible part of the program, running over the Memorial Weekend races at the Charlotte Motor Speedway,… Continue reading ‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops
BoA & Ortiz Thank Veterans At MLB World Series Game 1
The World Series Community Initiative for Game 1 of this year’s Fall Classic was dedicated to veterans & military families and revolved around the ‘Welcome Back Veterans’ initiative and events were spearheaded by the culmination of Bank of America’s ‘Express Your Thanks’ campaign. In addition to the associated on-field pregame ceremony and a set… Continue reading BoA & Ortiz Thank Veterans At MLB World Series Game 1
PepsiMax+Irving/Uncle Drew Leverage New NBA Season
Pepsi Max’s fun loving geriatric baller is back again and ‘Uncle Drew: Chapter 3’ has already racked up an impressive five million YouTube views as the brand aims to leverage the new basketball season (and ambush official NBA drinks partner Sprite). The third instalment in the blockbuster online short film series fronted by Cleveland… Continue reading PepsiMax+Irving/Uncle Drew Leverage New NBA Season
Go Daddy Endorser Patrick Wins Daytona’s Digital Race
Jimmie Johnson may have won the Daytona 500, but it was Danica Patrick and her long-time sponsor Go Daddy who finished first in the social media race. Patrick, the most followed NASCAR driver with 771,000 followers (up 50,000 after race weekend), tweeted throughout the build up to event – as did several of her… Continue reading Go Daddy Endorser Patrick Wins Daytona’s Digital Race
Nationwide NASCAR Ad Reveals Danica’s Cell
http://www.youtube.com/watch?v=fsvWDR8jUU0 US insurance outfit Nationwide’s latest campaign leveraging its NASCAR sponsorship purports to reveal star driver and brand ambassador Danica Patrick’s phone number. Unsurprisingly, any consumer who actually calls her phone simply gets a greeting message recorded by the driver asking for suggestions on how she can get her own back on Earnhardt… Continue reading Nationwide NASCAR Ad Reveals Danica’s Cell
Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Fans of NASCAR racing, The Dark Knight film franchise and Mountain Dew start your engines. A collaboration between PepsiCo’s Mountain Dew, Warner Bros ‘The Dark Knight’ and NASCAR star Dale Earnhardt Jr offers fans the chance to give Earnhardt’s No 88 car a Batman makeover for the 15 June race at Michigan. … Continue reading Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Tide NASCAR Ad Leverages Daytona 500 Brand Exposure
Detergent brand Tide has acted fast to make the most of its surprising, high profile exposure at last week’s Daytona 500. In what seemed like a bizarre moment in the race, Fox cameras focused track marshals using Tide laundry detergent to clean the track up after a massive jet dryer explosion mid race.… Continue reading Tide NASCAR Ad Leverages Daytona 500 Brand Exposure
Keselowski’s Live Nascar Tweets Are Miller Lite’s Gain
Penske Racing sponsor Miller Lite will be pleased with driver Brad Keselowski’s Twitter reaction during a break in racing at the weekend’s Daytona 500. After a Montoya collision, Keselowski posted messages on his Twitter account while he waited in his #2 Miller Lite Dodge car for the race to resume. NASCAR officials… Continue reading Keselowski’s Live Nascar Tweets Are Miller Lite’s Gain
