Tag: India

MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7

Like several others activating their IPL 7 rights, the MSM channels airing the cricket, Sony Max and Sony Six, are running a multi-phase strategy for its ‘Come On Bulaava Aaya Haiâ’ IPL 7 campaign.   Developed in partnership with Havas Worldwide and the musical duo Vishal and Shekhar, the initiative’s key word ‘Bulaava’ means ‘calling’… Continue reading MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7

Pepsi’s Music-Led Activation For Bangladesh ICC T20 WC

Music is playing a key role across the Indian subcontinent in rights owner and sponsor campaigns activating around the ICC T20 World Cup in Bangladesh – particularly for sponsor Pepsi.   Squeezed between its Asia Cup and IPL activation, Pepsi continues to use music as the creative focus for its ICC T20 World Cup marketing.… Continue reading Pepsi’s Music-Led Activation For Bangladesh ICC T20 WC

Vodafone’s Zoozoos Back In IPL Mobile Web Campaign

For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns.   ZooZoos, tiny white animated creatures with ballooned bodies and egg heads, have fronted Vodafone’s IPL work since Season 2 and they have almost become an almost… Continue reading Vodafone’s Zoozoos Back In IPL Mobile Web Campaign

Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work

Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape and Discrimination).   The actor is using his ambassadorial role with the broadcaster, in collaboration with the Pepsi IPL itself, to support and encourage gender equality.… Continue reading Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work

Sony MAX’s IPL Films & Flashmobs Get India Dancing

MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance.   The work is based on the insight that in India ‘cricket is not just a game but a passion that moves every Indian to get up to celebrate and dance’.   Fun… Continue reading Sony MAX’s IPL Films & Flashmobs Get India Dancing

Dow, Olympic Stadium Wrap & The Bhopal Disaster

Another interesting sponsor adversity response story to watch unfold in coming months is that of London 2012 partner Dow Chemicals.   How the US chemical giant’s executives and marketers respond to ongoing criticism connected to the Bhopal chemical disaster could become a test case for adversity activation.   A group of activists – including Indian… Continue reading Dow, Olympic Stadium Wrap & The Bhopal Disaster

Hero Honda’s Kricket Ka Karizma World Cup Game

  Hero Honda’s aim was to use its ICC Cricket World Cup 2011 sponsorship to raise awareness and generate buzz around its flagship Karizma ZMR bike model.   While there were several elements to its official sponsorship activation – including in-game TV spots and displaying its Karizma ZMR bike model on a boundary podium in… Continue reading Hero Honda’s Kricket Ka Karizma World Cup Game

Reliance Signs Biggest Ever Bat At Cricket World Cup

Reliance Communications, India’s largest telecoms provider, bases its marketing on enhancing its customers experience of India’s three passions – cinema, music and cricket.   ICC global partner Reliance Communications’s status as a key player in the 2011 ICC 50-Over Cricket World Cup was reflected in a raft of innovative activation initiatives across India.   The… Continue reading Reliance Signs Biggest Ever Bat At Cricket World Cup

Nike Bleeds Blue For India At ICC Cricket World Cup

Taking a classic patriotic approach, the pledge-based ‘Blled Blue’ campaign aims to bring to life the passion and obsession for the sport shared by both Team India’s players and their fans.   Fronted by India’s star players it was activated across traditional media, consumer events, grass roots outreach and social networking. But it was initially spearheaded by… Continue reading Nike Bleeds Blue For India At ICC Cricket World Cup

HSBC Leverages IPL Sponsorship Via YouTube

HSBC, as lead sponsor for the live online streaming of IPL matches, linked with HGS Interactive’s to create a campaign running across the dedicated cricket YouTube Channel broadcasting the 20-over games.   The aim of choosing to activate across YouTube was to help gain page impressions from the millions of Indian viewers watching the matches on… Continue reading HSBC Leverages IPL Sponsorship Via YouTube

Kingfisher’s Octoberfest Pushed Via Twitter & Social

&nbsp The Great Indian Octoberfest, a music festival sponsored by beer brand Kingfisher Premium, kicks off in Bangalore on 22 October forming one of India’s largest festivals.   Kingfisher backs the musical carnival under its umbrella communications banner – ‘Enjoy the good times’ and Kingfisher Premium promotional work promises ‘three continuous days of electrifying musicals… Continue reading Kingfisher’s Octoberfest Pushed Via Twitter & Social