After winning the FIBA Women’s Basketball World Cup 2022 creative account after a pitch run by the tournament’s local organising committee, agency Saatchi & Saatchi rolled out its first wave of work promoting the event called ‘Nothing Beats Like It’ which sets out to showcase the energy and excitement of the tournament and which aims… Continue reading ‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
Tag: Film
All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’
February saw the ‘All My Relations (AMR)’ women’s Indigenous basketball team launched its first charity campaign with creative agency The Local Collective to showcase the team’s deep roots and raise funds through sales of a bespoke, limited edition basketball. The work, which was developed in a partnership with advertising agency The Local Collective (TLC) showcases the… Continue reading All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’
Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
The ABB FIA Formula E World Championship launched an integrated ‘No Turning Back’ campaign spanning TV, cinema and digital and social to build excitement and hype ahead of the start of Season 8 through racing drama and the sporting rivalries between drivers and teams. The campaign, created by Uncommon Creative Studio, initially rolled out… Continue reading Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing activities most of which highlight the company’s vision for and commitment to sustainable mobility. Fronted by global ambassador Rafael Nadal, the activation spans supplying the… Continue reading Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
The start of December saw Monster Energy release a short film titled ‘Nerve’ which tells the true story of athlete ambassador and US freeskier and X Games star Colby Stevenson’s battle to overcome a traumatic brain injury after a near-career ending car crash in 2016 to win two 2020/21 FIS Freeski Crystal Globes. Stevenson,… Continue reading Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Film production company FINCH, Producer Camilla Mazzaferro and Director Christopher Nelius debuted their ‘Girls Can’t Surf’ documentary on Australian streaming service Stan and promoted the film’s launch on the platform with a powerful trailer across owned and paid social channels. As well as streaming on Stan, the film received global distribution in the UK, France, Spain,… Continue reading Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
In the first week of November, ahead of the start of this season’s Emirates FA Cup, The FA rolled out a campaign celebrating the 150th anniversary of the world’s oldest knockout football competition through a film fronted by two-time winner and Arsenal legend Ian Wright. The very first FA Challenge Cup games were played… Continue reading The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
Innovation & Passion – UPS & Ferrari
In September 2021, UPS tasked sport and entertainment agency CSM to activate its Scuderia Ferrari partnership via F1 led IP content which would boost the brand both globally and in key markets for the international logistics giant. Territory: Global Agency: CSM Objective As well as developing the overarching UPS x… Continue reading Innovation & Passion – UPS & Ferrari
Red Bull Teams Up With Freerunning Legend Petkuns To Create & Play A Giant ‘Human Pinball’ Machine
Mid-September saw Red Bull TV release a short film called ‘Human Pinball’ which features famous Latvian freerunner and Red Bull ‘Art of Motion’ champion Pasha Petkuns. The digital and social video showcases a huge freerunning ‘Human Pinball’ site built around a 16-meter high wall tilted at a 45-degree angle to create near-impossible angles for… Continue reading Red Bull Teams Up With Freerunning Legend Petkuns To Create & Play A Giant ‘Human Pinball’ Machine
British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
On 6 September British Cycling launched a flagship film unveiling its ‘Strategy To Paris 2024’ following the stunning, medal-winning success of UK cyclist at the Tokyo Olympic and Paralympic Games across track, road, BMX and mountain bikes. Voiced by British freestyle BMX star and Olympic gold medalist Charlotte Worthington and developed and produced in… Continue reading British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago. Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, the Japan Karate Federation leveraged the Games by launching a campaign to drive domestic participation. ‘Step Into The Light’ launched well ahead of the Games… Continue reading Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
