Tag: The Masters

Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang

AT&T, one of just five sponsors of The Masters, activated its tournament rights by building on its ‘Connecting Changes Everything’ marketing platform with new work fronted by actor Ben Stiller alongside golf ambassadors Jordan Spieth and Rose Zhang which showcases how the company’s technology helps free up time to be human. The leverage programme is… Continue reading AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang

Ahead Of The Masters Sky Sports New ‘It’s Only Live Once’ Golf Campaign Tee’s Off 2021 Season

A week ahead of 2021’s The Masters, Sky Sports launched ‘It’s Only Live Once’ which brings together some of golf’s most iconic moments for the sports broadcaster’s season launch campaign.   As the 2021 golf season swings into action, this new campaign, developed by the Sky Creative team, blends a series of famous golfing moments… Continue reading Ahead Of The Masters Sky Sports New ‘It’s Only Live Once’ Golf Campaign Tee’s Off 2021 Season

Nike ‘Same Dream’ Social Film Tribute To Tiger’s Masters Win & Highs/Lows Of An Illustrious Career

As Tiger Woods put on the famed Masters’ champion green jacket for the fifth time after a sporting comeback like few others, long-time sponsor Nike saluted the win with a social spot showing the highest highs and the painful lows of Wood’s historic career.   Woods, a golfer with unique mass market appeal who boosts TV audiences… Continue reading Nike ‘Same Dream’ Social Film Tribute To Tiger’s Masters Win & Highs/Lows Of An Illustrious Career

Bud Light’s ‘Dilly Dilly’ Catchphrase Banned At The Masters After Shirt/Social Ambush Campaign

Building on the memorable/annoying ‘Dilly Dilly’ catchphrase introduced during its Super Bowl campaign earlier in the year, Bud Light continues its tactics of leveraging the line through sports events by sending 1,000 shirts and caps bearing the catchphrase to Augusta for the 2018 Masters.   The Masters banned yelling “Dilly Dilly” so @budlight quickly produced… Continue reading Bud Light’s ‘Dilly Dilly’ Catchphrase Banned At The Masters After Shirt/Social Ambush Campaign

IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform

IBM introduced a new brand platform, ‘Let’s Put Smart To Work,’ through its sponsorship of The Masters and places its Watson supercomputer at the heart of a utility-led creative approach that generates personalised highlights of the golf tournament.   For the 2018 tournament, IBM is enabling fans to have an automated, personalised highlight reel service… Continue reading IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform

10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters

Tiger Woods, hampered in recent years by injuries and scandal, returned to the Masters for the first time in three years Thursday, offering a glimmer of hope to the struggling golf industry that he once powered to new heights.   Long-time endorser Nike sought to build hype with a new ad released Thursday morning (5… Continue reading 10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters

Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament

Late March saw Delta begin to roll out a new international-only, multi-platform brand campaign leveraging its recent partnership with The Masters to try and build its brand internationally through an activation programme that aimed to promote the tie-up and communicate a seamless link between Delta and The Masters.   The work was based on a… Continue reading Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament

Michael Kors Tees Up Golf Ambassador Alliance Prior To Masters With Former Champion Charl Schwartzel

Ahead of the start of the 2018 Masters, Michael Kors has entering the world of golf via a new athlete ambassador partnership with professional golfer Charl Schwartzel.   The former Masters champion, who will act as the fashion brand’s first sports endorser in the golf space as Michale Kors aims to expand its sportswear category… Continue reading Michael Kors Tees Up Golf Ambassador Alliance Prior To Masters With Former Champion Charl Schwartzel

PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’

Ahead of the first Major of the year, PGA Tour expands its alliance with Under Armour and its flagship golf ambassador Jordan Spieth with a TV, digital and social media campaign called ‘Golf Season Is Back’.   Each year, PGA Tour Superstore allies with a golf brand to form a partnership campaign ahead of the… Continue reading PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’