The Fédération Française de Football (FFF) rolled out a July campaign across France aimed to boosting awareness of UEFA Euro 2022 and unifying the nation in support for the Équipe de France Féminine de Football. The integrated support-building initiative sees FFF invite all of France to get behind Les Blues and positions the team… Continue reading FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
Tag: Team Campaign
Rebel Wilson Welcomes Fans to LA Rams ‘Rocket Mortgage Draft House’ In Pre-NFL Draft Campaign
An in-house campaign from the LA Rams and sponsor Rocket Mortgage built buzz and excitement ahead of the 2021 NFL Draft led by a comic social fronted by super-fan Rebel Wilson. The three-minute video, launched on 26 April, created in-house and helmed by Director Justin Polk, sees the actor spread her irreverent brand of… Continue reading Rebel Wilson Welcomes Fans to LA Rams ‘Rocket Mortgage Draft House’ In Pre-NFL Draft Campaign
Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Where’s the best location for any football team to promote its new shirts? In the local neighbourhood where the team plays its home games and where the hard core fans live of course. This is the insight and truth around which French side Red Star FC created its 2019 new kit campaign. The… Continue reading Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Jamshedpur FC Campaign Tribute To Its ‘Greatest Fan’ To Build Buzz Around ISL 5 Kick-Off
Leveraging the start of the fifth season of the Indian Super League (ISL), Jamshedpur FC launched a new campaign – ‘Saath Chalo, Jam Ke Khelo’ – celebrating football, the club and its home city, the spirit of togetherness and its greatest fan Developed in harness with agency JWT Kolkata, the 360-degree initiative pays tribute… Continue reading Jamshedpur FC Campaign Tribute To Its ‘Greatest Fan’ To Build Buzz Around ISL 5 Kick-Off
Golden State Warriors Open NBA Season With ‘Game Recognize Game’ Tribute To Team’s Oakland Legacy
At the start of the new NBA season, two-time champion Golden State Warriors celebrate with a new campaign, called ‘Game Recognize Game’, that corsses the generations to celebrate the team’s history and legacy in Oakland. Launched to leverage the 16 October start of the new basketball season, the last the franchise will play in… Continue reading Golden State Warriors Open NBA Season With ‘Game Recognize Game’ Tribute To Team’s Oakland Legacy
NHL’s Minnesota Wild Is First US Team To Use Snapchat Spectacles For Team/Fan Social Sharing
November saw the Minnesota Wild become the first NHL team to use wi-fi-enabled Snapchat Spectacles to give fans a new behind-the-scenes view on the team. The Wild teamed up with ad agency Space 150 to bring this fresh approach to first-person social sharing to life for hockey fans on the day of a game against… Continue reading NHL’s Minnesota Wild Is First US Team To Use Snapchat Spectacles For Team/Fan Social Sharing
Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers
Early September sees the Welsh FA relaunch ‘Together Stronger’ ahead of the team’s match against Moldova as it seeks to continue to revolutionise the perception of Welsh football. The refreshed identity sees host country Russia provide the starting creative point for the campaign graphics. Agency Designroom Sport stuck with the successful ‘Together Stronger’… Continue reading Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers
Ritz Presents US Women’s National Team’s ’Animated’ Player Cartoon Series
As the Rio 2016 Olympics began the USA Women’s National Team rolled out a series of creative animated films to help fans get to know the players. An introductory spot introduces the series. Charming and personal, each video tells a true story about each player that reflects their personality and character and… Continue reading Ritz Presents US Women’s National Team’s ’Animated’ Player Cartoon Series
Kansas City Royals, MLB & VLM’s Smart Baseball ‘Relay the Way’ Digital Time Capsule
Defending MLB champions Kansas City Royals, who have had back-to-back World Series appearances, are celebrating the team’s recent success at the start of the new season with a not-for-profit campaign revolving around a customised micro-chipped baseball containing thousands of fan messages. To mark the Opening Day of the new MLB season and leverage KC… Continue reading Kansas City Royals, MLB & VLM’s Smart Baseball ‘Relay the Way’ Digital Time Capsule
