Tag Archives: Sprite

Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign

Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign

The start of August saw NBA stars Trae Young and Anthony Edwards front a rebranding ‘New Bottle, Same Sprite’ campaign from Sprite which introduced consumers to the soft drinks >>
Posted by j.edwards No Comments
Grant Hill’s Still Got It In 90s Throwback ‘FILA x Sprite’ Collaboration Spot & Sneaker Drop Grant Hill’s Still Got It In 90s Throwback ‘FILA x Sprite’ Collaboration Spot & Sneaker Drop

Grant Hill’s Still Got It In 90s Throwback ‘FILA x Sprite’ Collaboration Spot & Sneaker Drop

October saw a fresh twist on a classic Sprite hoops commercial in the form of a nostalgic FILA limited edition apparel drop which reminded the world that Grant Hill >>
Posted by j.edwards No Comments
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life

All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life

Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision.   >>
Posted by j.edwards No Comments
NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream

NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream

The NBA has a track record of engaging through social media channels and developing the league via new technology led initiatives and the annual All-Star game has become something >>
Posted by j.edwards No Comments
MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’ MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’

MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’

  Sprite teamed up with MIT Media Labs to develop a device that measures the force of a slam dunk in order to add a new element to its >>
Posted by j.edwards No Comments
Sprite Sparks Jerk AllStars MySpace Web Series Sprite Sparks Jerk AllStars MySpace Web Series

Sprite Sparks Jerk AllStars MySpace Web Series

  Sprite, in harness with agency Electus, has sponsored youth-centric web series Jerk All-Stars on the revamped MySpace.   The branded entertainment, online series spotlights new urban dance movement >>
Posted by j.edwards No Comments