The start of August saw NBA stars Trae Young and Anthony Edwards front a rebranding ‘New Bottle, Same Sprite’ campaign from Sprite which introduced consumers to the soft drinks new look and packaging. Led by the 23-year-old Atlanta Hawks point guard and the 20-year-old Minnesota Timberwolves shooting guard, the campaign was spearheaded by a… Continue reading Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign
Tag: Sprite
Grant Hill’s Still Got It In 90s Throwback ‘FILA x Sprite’ Collaboration Spot & Sneaker Drop
October saw a fresh twist on a classic Sprite hoops commercial in the form of a nostalgic FILA limited edition apparel drop which reminded the world that Grant Hill – one of the NBA greatest players and current co-owner of the Atlanta Hawks – still drinks Sprite, still wears FILA and still ‘has it’ … Continue reading Grant Hill’s Still Got It In 90s Throwback ‘FILA x Sprite’ Collaboration Spot & Sneaker Drop
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
The NBA has a track record of engaging through social media channels and developing the league via new technology led initiatives and the annual All-Star game has become something of a flagship event for such initiatives. In addition to debut of the NBA All-Star Jam Sessions innovative RFID fan bands (see previous case study),… Continue reading NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’
Sprite teamed up with MIT Media Labs to develop a device that measures the force of a slam dunk in order to add a new element to its sponsorship of the Sprite Slam Dunk Contest during the NBA’s All–Star Weekend. The ‘Sprite Intensity Metre’ gadget quantifies the force at which the basketball is… Continue reading MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’
Sprite Sparks Jerk AllStars MySpace Web Series
Sprite, in harness with agency Electus, has sponsored youth-centric web series Jerk All-Stars on the revamped MySpace. The branded entertainment, online series spotlights new urban dance movement known as ‘Jerk’ or ‘Jerkin’. Originally nurtured in Los Angeles, but is exploding nationwide largely through online viral spread and buzz/word of mouth. Popular with… Continue reading Sprite Sparks Jerk AllStars MySpace Web Series
