Australian burger chain Hungry Jacks launched a play-on-word style campaign called ‘Hungry, Jacks?’ celebrating its new partnership with the Adelaide Crows. Targeting footy fans across South Australian, the new deal will see the burger chain logo across the team’s kit and is introduced via an integrated activation campaign promoting the alliance which rolled out… Continue reading Aussie Fast Food Chain Hungry Jacks Launches ‘Hungry, Jacks?’ Campaign Celebrating New Adelaide Crows Tie-Up
Tag: Press Conference
Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup via an integrated initiative which began with a press conference mobile number stunt by manager Luis Enrique and then expanded through a through-the-line campaign incentivised via… Continue reading Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic
Getafe CF has long been known by its abbreviated nickname ‘el Geta’, but at the start of October the Spanish LaLiga club launched a community initiative based around a symbolic name-change which asks fans to switch to using the second part of its name – ‘FE CF’. Why? Because ‘fe’ is Spanish for ‘faith’ and… Continue reading Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic
Adidas, Parley, Real & EA’s Alex Hunter Launch Recycled Ocean Plastic Coral Reef Third Kit
Real Madrid has unveiled its new third kit through an environmental cause campaign fronted by EA Sports FIFA virtual athlete and new Los Blancos signing Alex Hunter. The hot pink, coral coloured jersey itself is made from recycled ocean plastic in what the sportswear giant, its ecology partner Parley For The Ocean and the… Continue reading Adidas, Parley, Real & EA’s Alex Hunter Launch Recycled Ocean Plastic Coral Reef Third Kit
Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
Djokovic’s Sharapova Impression In Head Campaign
August saw Head launch a digital campaign featuring a cross-dressing Novak Djokovic imitating Maria Sharapova (complete with long blond wig and mannerisms). Released to coincide with the US Open and designed to promote Sharapova’s new YouTek Instinct racquet and bag collection, the creative brought to life an aspect of Djokovic’s personality already known… Continue reading Djokovic’s Sharapova Impression In Head Campaign
