Tag Archives: Oakley

New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’ New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’

New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’

In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley >>
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Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign

Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign

On 20 January Oakley launched the final chapter of its Australian ‘Be Who You Are’ campaign featuring Team Oakley athlete ambassadors Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, >>
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Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign

Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign

Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a ‘Welcome >>
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Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest  Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest 

Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest 

On 1 November Oakley launched a new campaign fronted by Australian professional surfer Julian Wilson spearheaded by a short film which is the latest edition of the brand’s global >>
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Lamar Jackson Fronts Oakley’s ‘Focused: Be Who You Are’ Pro Shield Helmet Campaign Lamar Jackson Fronts Oakley’s ‘Focused: Be Who You Are’ Pro Shield Helmet Campaign

Lamar Jackson Fronts Oakley’s ‘Focused: Be Who You Are’ Pro Shield Helmet Campaign

While rookies may be turning up to mini-camps, most bona fide NFL superstars have got their feet up in the middle of the offseason, but not Lamar Jackson who >>
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Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership

Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership

A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the >>
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Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot

Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot

Oakley launched a new 60-second social spot on 14 January focusing on its athlete ambassador Patrick Mahomes.   Timed to coincide with the NFL Playoffs and Mahomes’ mission to >>
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Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign

Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign

48 hours ahead of the new season kickoff, NFL sponsor Oakley launched a new campaign called ‘Season Two: We Shape The Future’ promoting the start of the second year >>
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Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake

Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake

11 August saw Oakley release a remake of the iconic Bob Marley anthem ‘One Love’ as part of its ongoing 2020 ‘For The Love Of Sport’ brand campaign.   >>
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Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign

Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign

Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw >>
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