10 November saw Oakley launch the latest Australian iteration in its ongoing ‘Be Who You Are’ video series with professional surfer and brand ambassador Ethan Ewing. The digital-first campaign is built around a short film tracking Ewing’s journey from a humble upbringing on Queensland’s North Stradbroke Island to reaching the elite of the World Surf… Continue reading Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series
Tag: Oakley
New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley ambassador and super star road cyclist Mark Cavendish. The spot highlights the idea that a bicycle is more than just a simple two-wheeled machine, but… Continue reading New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
On 20 January Oakley launched the final chapter of its Australian ‘Be Who You Are’ campaign featuring Team Oakley athlete ambassadors Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu which focused on snow and winter sports. The final chapter of the campaign brought together some of Team Oakley’s elite… Continue reading Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a ‘Welcome To #TeamOakley’ campaign running under the brand’s ‘Be Who You Are’ brand platform. The hero film chronicles the 23-year-old’s journey from his humble beginnings in… Continue reading Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
On 1 November Oakley launched a new campaign fronted by Australian professional surfer Julian Wilson spearheaded by a short film which is the latest edition of the brand’s global ‘Be Who You Are’ series which celebrates self-expression and doing what you love. The film explores Wilson’s recent decision to step back from competing on… Continue reading Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
Lamar Jackson Fronts Oakley’s ‘Focused: Be Who You Are’ Pro Shield Helmet Campaign
While rookies may be turning up to mini-camps, most bona fide NFL superstars have got their feet up in the middle of the offseason, but not Lamar Jackson who has taken a break from pre-season training to star in a new spot for Oakley promoting the ‘Pro Football Shield’. The Baltimore Ravens quarterback is… Continue reading Lamar Jackson Fronts Oakley’s ‘Focused: Be Who You Are’ Pro Shield Helmet Campaign
Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the Official Eyewear and PPE Partner of professional surfing’s global governing body. The tie-up was announced via a campaign led by a hero ‘starting a new… Continue reading Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot
Oakley launched a new 60-second social spot on 14 January focusing on its athlete ambassador Patrick Mahomes. Timed to coincide with the NFL Playoffs and Mahomes’ mission to lead his Kansas City Chiefs to back-to-back Super Bowls, the ad runs under Oakley’s umbrella ‘For The Love Of Sport’ brand platform. The video blends… Continue reading Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot
Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign
48 hours ahead of the new season kickoff, NFL sponsor Oakley launched a new campaign called ‘Season Two: We Shape The Future’ promoting the start of the second year of the brand’s official on-field partnership with the USA’s biggest sport league. ‘We Shape the Future’, which seeks to unite Team Oakley athletes in their… Continue reading Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign
Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake
11 August saw Oakley release a remake of the iconic Bob Marley anthem ‘One Love’ as part of its ongoing 2020 ‘For The Love Of Sport’ brand campaign. Performed by American-born, British-Jamaican singer-songwriter Celeste and co-written by a group of athletes from the Team Oakley ambassador stable, the reworked cover version and accompanying video… Continue reading Oakley Extends ‘For The Love Of Sport’ Platform With Bob Marley ‘One Love’ Remake
Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw the brand declare its undying devotion to sport. The latest chapter in Oakley’s 2020 ‘One Obsession’ initiative, which is planned to culminate during the Tokyo… Continue reading Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession
An adrenaline-fuelled anthem ad fronts Oakley’s April ‘See It In Prizm’ campaign which features an impressive team of athlete ambassador demonstrate the brand’s sports eyewear credentials. The initiative is led by an epic hero commercial, developed in harness with creative agency AKQA Paris, shot in six countries and featuring an impressive and wide ranging… Continue reading Oakley Sports Stars ‘See It In Prizm’ To Showcase Its Eyewear Is Fit For Any Obsession
