Mid January saw the Australian Football League (AFL) launch a new brand positioning for AFL Women’s prior to the kick off of the NAB AFLW Competition. The GenW Platform was created to showcase the diverse group of people that form the AFLW’s growing and incredibly passionate fan base and the launch campaign is running… Continue reading AFL Launches All Inclusive ‘GenW’ Brand Platform Ahead Of New NAB AFLW Season Kick Off
Tag: TV spot
New YouTube Spot Sees UEFA Launch A Star Led Creators Phase Of ‘Together #WePlayStrong’
UEFA has teamed up with a squad of big stars in women’s football to form a dynamic team of content creators to spearhead its new, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth (who plays for Juventus), Dutch star Shanice van de Sanden (of Olympique Lyonnais) and world champion freestyler Liv Cooke are… Continue reading New YouTube Spot Sees UEFA Launch A Star Led Creators Phase Of ‘Together #WePlayStrong’
Verizon’s Super Bowl ‘The Team That Wouldn’t Be Here’ Activation Tribute To First Responders
NFL mobile telecoms partner Verizon’s Super Bowl campaign thanks First responders for the savings the lives of 12 NFL players. The brand’s emotional, cause campaign – ‘The Team That Wouldn’t Be Here’ – is a two-week initiative that kicked off around the league’s conference championship games. To honour those on the front line… Continue reading Verizon’s Super Bowl ‘The Team That Wouldn’t Be Here’ Activation Tribute To First Responders
Puma Launches New Boot Via Star-Studded, CGI-Fuelled ‘Unlock New Levels’ Gaming Campaign
Puma lined up its premier squad of soccer star ambassadors to front its new video game inspired ‘Unlock New Levels’ campaign for its new SS19 Puma One and Future football boots. The campaign, created by agency Knas, kicked off in mid January with an initial trailer featuring a group of friends settling down to… Continue reading Puma Launches New Boot Via Star-Studded, CGI-Fuelled ‘Unlock New Levels’ Gaming Campaign
Nike Football’s ‘Phantoms of London’ Campaign Stars Ronnell Humes & The New Tottenham Hotspur Stadium
Mid January saw Nike launch a new UK campaign for the latest iteration of its Phantom football boot that features both Tottenham Hotspur Ladies’ Ronnell Humes, the club’s England striker Harry Kane and its new (as yet unopened) stadium. Running under the London thread of Nike’s umbrella key city focus strategy, the campaign’s hero… Continue reading Nike Football’s ‘Phantoms of London’ Campaign Stars Ronnell Humes & The New Tottenham Hotspur Stadium
NZ Bookie TAB Launches New ‘In Play’ Platform & Campaign To Leverage Australian Open
Leveraging spiking tennis and sports betting interest around the 2019 Australian Open, TAB has launched a new campaign promoting the brand’s improved ‘In Play’ betting experience. The TAB ‘In Play’ zone offers punters a suite of fresh technology features enabling them to put bets on live sport with always-on, real-time updating betting options, live… Continue reading NZ Bookie TAB Launches New ‘In Play’ Platform & Campaign To Leverage Australian Open
Dr Pepper ‘Fansville Unusual Suspects’ Leverages College National Football Champs
A special two-part season finale of Dr Pepper’s season-long ‘Fansville’ initiative leveraged the lead-in to the climax of the college football season with an activation strand based on a narrative that the National Championship Trophy had been stolen and that everyone living in Fansville was a suspect. The playoffs initiative offered a creative plot… Continue reading Dr Pepper ‘Fansville Unusual Suspects’ Leverages College National Football Champs
Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
Virgin Active aimed to reclaim its brand disruptor positioning by directly addressing the reality of exercise and celebrating both the struggle and the beauty of simply doing enough. This fun and playful campaign was designed to get viewers to begin to think a little differently and more honestly about exercise: in doing so it… Continue reading Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
NBA’s December Campaign ‘Lights Up’ Christmas To Promote Its Festive Schedule
Each year the NBA dominates the festive sporting landscape by scheduling great games featuring big stars on Christmas Day and building up to its holiday matchups the league’s annual Christmas ad campaign is also eagerly awaited. This year the NBA teamed up with agency Translation to light up Christmas Day in an entirely new… Continue reading NBA’s December Campaign ‘Lights Up’ Christmas To Promote Its Festive Schedule
Gamble Aware Takes On Football’s Gambling Problem With ‘Can We Have Our Ball Back?’ Campaign
GambleAware, the problem-gambling awareness charity, tackles football betting with a powerful new campaign called ‘Can We Have Our Ball Back?’ Launched ahead of the UK’s famously hectic and busy festive football schedule, the spearhead spot features young players (including kids) playing football and then mysteriously finding that their balls had all disappeared. The… Continue reading Gamble Aware Takes On Football’s Gambling Problem With ‘Can We Have Our Ball Back?’ Campaign
EA Madden ‘Legends’ Campaign Shows Success & Celebrity Fantasies In All-Star Holiday Spot
EA Sport has released a new campaign for the ‘Legends’ edition of its ‘Madden NFL’ game featuring a group of gamers trash talking one another and verbalising their fantasy lives as the greatest Madden players of all time. Blending a mix of gamers, famous footballers, musicians and comedians, the campaign was created by new… Continue reading EA Madden ‘Legends’ Campaign Shows Success & Celebrity Fantasies In All-Star Holiday Spot
Nascar Driver & Athlete Endorser Chase Elliott Fronts Mountain Dew ‘Sling’ Commercial
Mountain Dew continues to activate around Nascar with a new action-packed, high octane commercial starring professional Nascar driver Chase Elliott who does whatever it takes to get his hands on a cold can of Dew. The spot starts at a party in a race track’s infield where a group of friends are using a… Continue reading Nascar Driver & Athlete Endorser Chase Elliott Fronts Mountain Dew ‘Sling’ Commercial
