Team Whistle linked up with KFC for a social spot leveraging the start of the 2021/2 NBA season starring
Tag: Quick Service
Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
Through May and June McDonald’s UK rolled out its first ever above-the-line campaign for its summer ‘Fun Football’ programme of kids football sessions run in harness with the four UK Football Associations. To promote the fast food brand’s Fun Football initiative of free soccer training sessions for the children aged five-to-11 at 600 locations… Continue reading Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
Uber Eats Celebrates Ligue 1 & OM Sponsorships Via A ‘Marseille Supplement’ Pack
Leveraging its title sponsorship of France’s Ligue 1 and its partnership with Olympic Marseille (OM) at the end of the French football season, Uber Eats launched a large scale French campaign based on Blockchain technology and NFTs called ‘Marseille Supplement’. Developed in harness with agency La Fourmi, the campaign is based around a limited… Continue reading Uber Eats Celebrates Ligue 1 & OM Sponsorships Via A ‘Marseille Supplement’ Pack
Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie sporting tradition of sledging. Marking its second year as an official broadcast sponsor, the campaign is led by a set of 20 contextual television ads… Continue reading Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Cantona & Van Dijk Front Just Eat ‘Jet Food Delivery’ UEFA Euro 2020 Campaign
Delivery brand Just Eat teamed up with former France international and Manchester United legend Eric Cantona to front a May pan-European marketing campaign linking its takeaway service to June’s UEFA Euro 2020 tournament. The ‘The Jet Food Delivery’ campaign, which is set to DJ Shadow’s ‘Rocket Fuel’, is led by a TV commercial and online… Continue reading Cantona & Van Dijk Front Just Eat ‘Jet Food Delivery’ UEFA Euro 2020 Campaign
#BKMenuCourt Trick Shot Challenge – Burger King & NBA2K
In March 2021 Burger King in Spain sponsored the latest release of the official NBA game – NBA2K21 – and activated through an in-game campaign called #TheMenu Court: a customised Burger King menu on the virtual court floor which challenged players to win free items by making shots from the floor positions of each menu… Continue reading #BKMenuCourt Trick Shot Challenge – Burger King & NBA2K
Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
Official NCAA March Madness Corporate Partner Wendy’s is activating around the 2021 tournament by bringing to life its rights as the event’s Official Breakfast through an integrated campaign which spans Reggie Miller fronted advertising and which also includes feeding breakfast to college players at the NCAA Men’s Division One tournament. Wendy’s activation includes an… Continue reading Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
Adidas & McDonald’s Launch Sneaker Collaboration To Leverage All-American Games Sponsorship
Adidas latest unlikely brand collaboration sees the German sportswear giant team up with the American fast food chain McDonald’s to launch a new pair of eye-catching, limited edition sneakers in the burger chains corporate colours leveraging their sponsorship of the All American Games. Launched on 2 March through a PR and digital campaign, the… Continue reading Adidas & McDonald’s Launch Sneaker Collaboration To Leverage All-American Games Sponsorship
Burger King Rebrands As Burger Queen To Activative Stevenage FC Women’s Sponsorship
Launched on 8 December, Burger King UK refreshed its sponsorship of League Two side Stevenage FC through a new campaign supporting the women’s team called ‘Burger Queen’. To support inclusivity in football, Burger King announced its sponsorship of Stevenage FC Women under the same terms and conditions and at the same level as the men’s… Continue reading Burger King Rebrands As Burger Queen To Activative Stevenage FC Women’s Sponsorship
McDonald’s NZ Leverages Team Emirates New Zealand America’s Cup Tie Up & Kiwi Competitive Spirit
The first week of December saw McDonald’s New Zealand, the official family sponsor of Emirates Team New Zealand, launch a new summer campaign supporting the America’s Cup defender ahead of the early 2020 regatta. The campaign, conceived and created by agency DDB Aotearoa, dovetails with the brand’s umbrella marketing approach based around the fast… Continue reading McDonald’s NZ Leverages Team Emirates New Zealand America’s Cup Tie Up & Kiwi Competitive Spirit
Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
Subway’s NFL activation kicked off in early September with the launch of an integrated campaign, created by agency ad agency dentsumcgarrybowen, featuring NFL talent and restaurant promotions which sets out to ‘enable fans to enjoy two of America’s favourite things – Footlong Subs and Football. The ‘Footlong Season’ campaign includes a ‘Free Footlong when you… Continue reading Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
To celebrate the return of the UEFA Champions league (UCL) after its pandemic hiatus, KFC teamed up with EA Sports FIFA and Paris-Saint-Germain (PSG) to lay down a challenge to football fan gamers called ‘Le Match Avant Le Match / The Game Before The Game’. The campaign ran from 5 August through the 12… Continue reading KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
