The build hype and excitement around the NFL’s 2022/3 football season, the Philadelphia Eagles launched a hype video called ‘Go Birds’ across its own digital and social platforms which captured authentic moments between players ahead of kick off. The aim behind the campaign was to continue building engagement between the international fanbase and the… Continue reading Jalen Hurts, AJ Brown & Darius Slay Kick Off New NFL Season In Philadelphia Eagles ‘Go Birds’ Hype Film
Tag: Property Owner
Gay Games Hong Kong Launch Film Encourages Everyone From All Walks of Life To ‘Come Out’
The official launch film for the Gay Games 11 Hong Kong (GGHK) invites anyone and everyone to ‘Come Out’ for the Gay Games 2023. The integrated campaign, developed by DDB Group Hong Kong, is aimed at boosting awareness, generating excitement and motivating people to start making a plan to attend the 11th Gay Games… Continue reading Gay Games Hong Kong Launch Film Encourages Everyone From All Walks of Life To ‘Come Out’
FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
The Fédération Française de Football (FFF) rolled out a July campaign across France aimed to boosting awareness of UEFA Euro 2022 and unifying the nation in support for the Équipe de France Féminine de Football. The integrated support-building initiative sees FFF invite all of France to get behind Les Blues and positions the team… Continue reading FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
In the first week of July, a month ahead of the start of its second season, the England and Wales Cricket Board’s (ECB) ‘The Hundred’ tournament linked up with a team of 10 kids to create an immersive stadium build in the world’s leading sandbox video game – Minecrafthttps://www.minecraft.net/en-us. The project saw The Hundred… Continue reading ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations
An integrated outdoor strand of the All England Lawn Tennis Club’s (AELTC) Wimbledon 2022 campaign saw the property owner team up with Danish artist Mads Berg for a retro illustrations celebrating 100 years since Centre Court – the most famous court in tennis – was officially opened at the Church Road grounds. The AELTC… Continue reading AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations
AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative
The All England Lawn Tennis Club (AELTC) continued its strategy of looking internationally for new audiences and, as The Championships 2022 marked 100 years of Centre Court at Church Road, Wimbledon brought a taste of the world’s most famous tennis tournament stateside with an experiential initiative called ‘The Hill In New York’. Designed in… Continue reading AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative
AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
In the lad up to Wimbledon 2022, property owner the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of the Centre Court. The celebratory carton commercial, titled ‘The Stage Awaits’, was created by McCann London and dropped on 6 June (ahead of the 20 June… Continue reading AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign
Mid-May saw Michael B Jordan return for one last drive down ‘NBA Lane’ to leverage the league’s 75th anniversary Playoffs and promote the Finals through a star-studded, fantastical basketball celebration. Continuing the campaign which first launched in Autumn 2021, Jordan gets back behind the wheel of a motorized cart (instead of a bus) to… Continue reading ‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign
Ontario Racing ‘Welcome To The Track’ Slow Motion Spot Positions Racing As A Unique Entertainment Experience
A new marketing initiative called ‘Welcome To The Track’ from Ontario Racing and major supporter Ontario Lottery & Gaming Corporation (OLG) seeks to attract both new and lapsed fans to this season’s horse racing. The marketing initiative, which was developed in harness with agency Forsman & Bodenfors Canada and dropped on 6 May to… Continue reading Ontario Racing ‘Welcome To The Track’ Slow Motion Spot Positions Racing As A Unique Entertainment Experience
Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series
The Professional Triathletes Organisation (PTO) launched a new content series in Mid-May which features former Ultimate Fighting Championship (UFC) star and current colour commentator Paul Felder and which that’s fans behind the scenes of the 2022 PTO Tour. The 2022 PTO Tour includes the PTO Canadian Open (23 to 24 July), the Collins Cup… Continue reading Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series
England Football & Goal Click Launch Powerful Disability Football Photography Series
England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series in collaboration with Goal Click which told stories of disability football in England through the eyes and words of those involved. Goal Click is a non-profit organisation which… Continue reading England Football & Goal Click Launch Powerful Disability Football Photography Series
IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
In the second week of May, the International Paralympic Committee (IPC) – the governing body of para sport and the international federation for multiple para sports – launched a new grassroots-to-high performance programme called ‘PARA SPORT’. The initiative sets out to support National Paralympic Committees (NPCs) and International Federations by linking activities, events and… Continue reading IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
