Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation. Created through sport and entertainment agency Dark Horses and crafted by Friends Electric director Polynoid, the spot celebrates Manchester’s light blue team’s retention of the world’s most watched domestic… Continue reading Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Tag: Premier League
Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Seeking to offer fans a fun and innovative way to celebrate being a Liverpool FC supporter, the club launched an NFT collection at the end of March which featured digital illustrations of 24 men’s team players each bringing their individual and superhero characteristics to life. To try and ensure the NFTs were accessible to… Continue reading Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London and preventing more bloodshed by providing support and safe spaces for young people and working to eradicate causes of violent crime. The multi-year partnership project launch, developed… Continue reading Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience
Manchester United FC and shirt sponsor TeamViewer dedicated December’s Premier League game against Arsenal at Old Trafford to frontline workers to recognise and reward their bravery, commitment and effort during the pandemic. Initially fans were invited to nominate their frontline heroes for recognition via a straightforward online mechanic and then a trio were chosen… Continue reading Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience
Arsenal FC Stars Support Local North London Businesses In ‘Arsenal Supporting Supporters’
In the final week of October, Arsenal FC launched a fresh wave of work in the club’s ongoing ‘Arsenal Supporting Supporters’ local business support initiative. The latest creative sees young midfield star Emile Smith Rowe join centre back Rob Holding and striker Pierre Emerick-Aubameyang in support local North London businesses – in this case Highbury… Continue reading Arsenal FC Stars Support Local North London Businesses In ‘Arsenal Supporting Supporters’
Premier League Stars Seek Fan Support To Fight Racism In Sport Via ‘No Room For Racism’
Launched across the Premier League match week between 16 and 24 October, the league, its clubs and players launched a ‘No Room For Racism’ initiative which urged fans to continue to challenge and report discriminatory behaviour whenever and wherever they see it. The campaign, developed for the Premier League by agency FCB Inferno, sought… Continue reading Premier League Stars Seek Fan Support To Fight Racism In Sport Via ‘No Room For Racism’
Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social and VOD. The activation draws parallels between fandom and mobile networks through a series of ads aimed primarily at football supporters which draw synergies between… Continue reading Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
Wolverhampton Wanderers FC Becomes First UK Football Club To Launch Own Record Label
In the second half of September, Wolverhampton Wanderers FC teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA) to launch a new record label – becoming the first UK football club to have its very own label. The initiative aims to ensure club-linked performers benefit from the reach of the Premier League football… Continue reading Wolverhampton Wanderers FC Becomes First UK Football Club To Launch Own Record Label
Star Sports & Ranveer Singh Promote Premier League As Antidote To ‘Boring Sunday Nights’
A new campaign from Disney owned Indian sports broadcasting giant Star Sports promoting its Premier League (PL) football coverage features Bollywood actor Ranveer Singh playing the role of ‘Captain SNF’ – a new super hero of the Premier League – who encourages fans to save their dull Sunday nights by watching ‘Sunday Night Football’ on… Continue reading Star Sports & Ranveer Singh Promote Premier League As Antidote To ‘Boring Sunday Nights’
Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’. The ‘Creation’ collection was conceived and produced by local creative Bolton and crafted to engage fans and collectors and give them a club-led opportunity to participate in the… Continue reading Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
McDonald’s Teams Up With Famous Football Faces For ‘Fun Never Stops’ Fun Football Film
In the first week of September McDonald’s ‘Fun Football’ programme teamed up with several stars from the Premier League and Barclays FA Women’s Super League to front a spot that seeks to get children playing football. Leeds United FC pair Kalvin Phillips and Daniel James and Newcastle’s Jamal Lewis teamed up with Manchester City’s… Continue reading McDonald’s Teams Up With Famous Football Faces For ‘Fun Never Stops’ Fun Football Film
Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign
On 13 August Barclays launched an integrated UK campaign celebrating the 20th anniversary of association with British football. Titled ‘20 Years Committed to Football’ and created by agency Iris, the marketing push marks 20 years of backing the Premier League as well as its title sponsorship of Barclays FA Women’s Super League and its… Continue reading Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign
