“Sponsorship in its traditional form is dead,” so says Manchester City FC’s head of partnerships Luis Vicente. “You have to come up with something that is an embedded, engaging experience with your partners. Brands should be talking about strategic partnerships, rather than sponsorship.” City, it seems, is a brand ‘doing’ as well as… Continue reading Man City Embed EA Deep Into Club’s Culture And Its Economics
Tag: Premier League
Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Betfair, the official betting partner of Manchester United, has found a connector that it hopes will appeal to both sets of football fans during the weekend of the Manchester derby – a dislike of Argentina striker Carlos Tevez. So the betting brand has created a ‘Trash Your Tevez Shirt’ initiative. It is urging… Continue reading Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Vauxhall & talkSPORT Link On Perception Campaign
Vauxhall Commercial Vehicles (VCV) seamlessly integrated its messaging into talkSPORT’s sponsorship of the Premier League to build a close relationship with football fans could be fostered and alter its brand perception which lagged behind impressive sales figures. To raise awareness of the VCV range each model is assigned a unique on-air programming feature. These… Continue reading Vauxhall & talkSPORT Link On Perception Campaign
