Garmin promoted the launch of its Venu 2 GPS smartwatch range through a late April campaign called #DearBody targeting those working to shake off Covid quarantine rust. The product launch campaign see Garmin seek to alleviate the mental and physical toll of the pandemic from the endless cycle of video conference calls to the… Continue reading Mind and Body Unite In Garmin’s Digital-First #DearBody Venu2 Launch Campaign
Tag: Pandemic
Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans
Swiss ice hockey team ZSC Lions brought to life the idea that ‘If you can’t bring your fans to the ice, bring the ice to your fans in a literal way with its pandemic response ‘Essence of Lions’ initiative. When the pandemic forced the Swiss government to ban fans from sports events back in… Continue reading Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans
Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
On 11 April, Nike fired the starting pistol on its ‘Fearless Virtual Race’ which was held through the Nike Running Club App and was designed to keep runners optimistic, engaged and connected to a community even while training apart. The initiative, which leveraged the dates upon which the Berlin Half, Milan Marathon and Paris… Continue reading Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
Sport England Launches #ReturnToPlay Campaign As Grassroots Sport Resumes
On 28 March, as UK outdoor grassroots sport returned with the easing of the government’s lockdown restrictions, Sport England launched a campaign called ‘Return To Play’ The non-departmental public body, which operates under the Department for Digital, Culture, Media and Sport, developed the #ReturnToPlay campaign with sports marketing agency Cake. The campaign, which… Continue reading Sport England Launches #ReturnToPlay Campaign As Grassroots Sport Resumes
Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
More than a dozen US professional leagues and rights owners partnered with the Ad Council and agency Pereira O’Dell for a vaccine Public Service Announcement (PSA) called ‘Back In The Game’ which features packed stadiums and spectacular sporting moments. The sports-focused spot continues the Ad Council’s vaccination PSA promotional by celebrating the camaraderie and… Continue reading Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
10 March saw Chelsea FC mark the anniversary of the club’s foundation through an integrated campaign, led by a short film narrated by club legend Joe Cole (a born-and-bred Chelsea supporter from London), which celebrated the resilience and creativity of Londoners through the Covid-19 pandemic. The club, which was founded on 10 March 1905,… Continue reading Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Early February saw Southampton FC partner Sportsbet.io launch a club VIP experience using virtual reality to recreate the match day magic and offer unique behind-the-scenes teams insights for fans at home. The crypto sportsbook, which seeks to leverage its Southampton rights to inform, educate and engage football fans around the topic of cryptocurrency, also… Continue reading Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Ecuador’s Pilsener Leverages LigaPro Tie-Up Via ‘The Stand(Out)’ Live Football Rooftop Boxes
A campaign called ‘The Stand(Out) from leading Ecuadorian beer Pilsener sets out to achieve what seems impossible during the pandemic – taking fans to see their favourite footballers live. Football in Ecuador, like in so many nations around the world, is being played behind closed doors due to the Covid-19 restrictions. But this… Continue reading Ecuador’s Pilsener Leverages LigaPro Tie-Up Via ‘The Stand(Out)’ Live Football Rooftop Boxes
Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
As an official sponsor of the NFL, the AB-InBev brand Stella Artois partnered with US ingredient-and-recipe meal kit service Blue Apron premium delivery menu for their Super Bowl LV home-gate in an initiative called ‘Stella Stadium Bites’. The promotional campaign for the four recipes (paired of course with Stella and a gift set of… Continue reading Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
HSBC Rolls Out ‘Proud Partner of Women’s Sport’ Social Spot
On 15 January, global finance giant HSNC posted a multi-sponsorship montage video trumpeting its sponsorship of women’s sport. The social spot asks ‘What if normal was never good enough?’ and the states ‘We’re proud to continue to support a greater voice for women’s sport. Together we will come back stronger than ever’. This… Continue reading HSBC Rolls Out ‘Proud Partner of Women’s Sport’ Social Spot
Red Star FC’s Full Stadium Game Day Immersive Audio Experience
In late December, French football club Red Star FC launched a game day audio experience for its fans called ‘Stadium Filled’. With its supporters, like so many other fans in world football, unable to attend games in person, the objective was to offer an immersive audio experience mirroring the emotions of a live match… Continue reading Red Star FC’s Full Stadium Game Day Immersive Audio Experience
